SOURCE: Impart Media Group, Inc.

May 02, 2007 08:00 ET

Impart Media Group and SeeSaw Networks Partner to Accelerate Market Penetration for Digital Signage

Companies to Integrate Platforms on Open Standards for Impetus Towards Creating Universal Industry Access With Critical Mass in Fourth Screen Advertising

SEATTLE, WA -- (MARKET WIRE) -- May 2, 2007 -- Impart™ Media Group, Inc. (OTCBB: IMMG), a provider of end-to-end networked digital signage solutions for the enhanced delivery of information, brand marketing, merchandising, and advertising, and SeeSaw Networks, the leading out-of-home digital media advertising company, announced today a strategic partnership broadly encompassing access to Impart's qualifying network affiliates, coupled with technology collaborative efforts with backend development and integration.

The two companies will collaborate on the integration of their platforms using open standards to allow a seamless and efficient planning, buying and measuring of ad campaigns on Impart's networks (and competing networks) through Additionally, the partnership provides SeeSaw access to the out-of-home digital signage networks that Impart operates in places like airports, hotels and retail locations.

According to Impart's President, Thomas C. Muniz, "The eventual 'holy grail' payoff in what we call fourth screen advertising -- where TV is the first screen, PC the second, cell phone the third, and out-of-home digital media displays the fourth -- will only be realized when we have interconnected all digital signage networks with XML standardized media tagging, established common rules for playback audit, adopted common methodologies in data metrics, and have enabled Web service-based portals that simplify access and user experience for the ad buyer and the brands. Behind the curtains and deep into the network data backend will reside the lucrative assets of our ad server farms with relevant and abundant advertising inventory -- providing utility, value, revenue share, and transactional bang-for-dollar impact that only our collective industry can provide to clients and their out-of-home audiences."

Impart's CTO, Todd Weaver, will spearhead the collaborative integration work with the innovative SeeSaw development team. Impart IQ Ads on the backend automates ad serving across all digital signage platforms, while on the front-end allows media agencies to easily plan a customized advertising campaign across an expanding network of affiliates with precise, relevant, high-impact messages.

"SeeSaw and Impart together represent the DoubleClick of digital signage, as we both understand advertising and are respected and trusted by the traditional advertising community," Mr. Muniz continued. "SeeSaw aggressively evangelizes the potential of the fourth screen, while simultaneously expanding its national reach with more network affiliates and increasing access to national ad inventory. SeeSaw empowers media buyers and planners with, a Web-based solution for planning and executing out-of-home digital campaigns."

Rocky Gunderson, vice president marketing and network development at SeeSaw Networks, stated, "We see that advertisers are looking for new ways to interact with people and are looking to add out-of-home digital media to the advertising mix. Now that out-of-home advertising is becoming digital, this medium is primed to follow a growth trajectory similar to the Internet of a decade ago. For this to happen, it's imperative that the industry utilize standard technologies and deliver a universal way to measure the media. We developed our platform based on open standards to help expedite the process of integration and uniform measurement."

With the goal of extending the value of out-of-home media to advertisers and media agencies, Impart Media and SeeSaw will execute the strategic partnership over the next several months as both companies collaborate on joint technology sharing and development initiatives.

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About Impart Media Group, Inc.

Impart Media Group, Inc., headquartered in Seattle, Washington, U.S.A. is a rapidly expanding digital signage leader in the emerging out-of-home (OOH), business-to-consumer media sector. The company's mission statement: "We provide end-to-end networked digital signage solutions for the enhanced delivery of information, merchandising, brand marketing, and advertising." The Company's digital signage and interactive kiosk solutions consist of flat panel monitors, media players/servers, audio-video accessory components, enclosures/mounts/fixtures, web services, and enterprise software. The Company also provides consulting, design, integration, fabrication, assembly, IP connectivity, quality assurance, creative production, installation, onsite maintenance, web-data hosting, network monitoring and content management services throughout the United States (and in global markets through its authorized distributors). As a result of the Company's acquisition of E&M Advertising, Inc. and its affiliates in February 2006, Impart Media Group, Inc. now provides offline and online, direct response advertising capabilities. The company is growing through an aggressive consolidation strategy of developing the most advanced solutions to create a broad, integrated one-stop communications media company focused on digital signage and networked interactive media product offerings for leading brands and environments in industries such as retail, grocery, banking, restaurants, leisure & hospitality, hotels, government, airports, and public transit spaces, among others. The company's digital signage solutions enable the simultaneous delivery of video, stills, text, web, and animation content to a variety of remote audiences in real time, allowing for immediate customization of messages through a centralized network operations center or secure web portals. For more information, please visit or call (800) 544-3343.

About SeeSaw Networks

SeeSaw is the most extensive network of out-of-home digital signage with over 10,000 venues nationally and growing. Through its network of affiliates, SeeSaw currently delivers 22+ million weekly gross impressions -- more than most primetime TV spots at a fraction of the cost. SeeSaw operates (, a media service which enables advertisers and agencies to easily plan, buy and measure customized campaigns across venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can reach people where they are. SeeSaw Networks is headquartered in San Francisco. For more information on SeeSaw Networks, please visit

SeeSaw, SeeSaw Networks and are trademarks of SeeSaw Networks Inc. Impart IQ Ads and Impart IQ are trademarks of Impart Media Group, Inc.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995. This news release may contain forward-looking statements relating to the success of any of the Company's strategic initiatives, the Company's growth and profitability prospects, the benefits of the Company's products to be realized by customers, the Company's position in the market and future opportunities therein, the deployment of Impart products by customers, and future performance of Impart Media Group. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances. Forward-looking statements in this release are not promises or guarantees and are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include, among others, risks involved in the completion and integration of acquisitions, the possibility of technical, logistical or planning issues in connection with deployments, the continuous commitment of the Company's customers and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission (SEC). You should not place undue reliance upon any such forward-looking statements, which are based on management's beliefs and opinions at the time the statements are made, and the Company does not undertake any obligations to update forward-looking statements should circumstances or management's beliefs or opinions change.

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