SOURCE: Imperial Capital

Imperial Capital

January 11, 2011 04:45 ET

Imperial Capital, LLC Advises Atrium Innovations Inc. in Its $110 Million Acquisition of Dietary Supplement Marketer Seroyal International

LOS ANGELES, CA--(Marketwire - January 11, 2011) -  Imperial Capital announced today that it acted as exclusive financial advisor to Atrium Innovations Inc. ("Atrium" or the "Company") in its $110 million acquisition of Seroyal International ("Seroyal"), a portfolio company of private equity firm Bruckmann, Rosser, & Sherrill & Co. Atrium is a recognized leading developer, manufacturer and marketer of professionally-endorsed, science-based dietary supplements for the health and nutrition industry. Based in Ontario, Seroyal is a premium dietary supplement company, which sells the Genestra, UNDA and Pharmax branded line of products through the healthcare practitioner channel ("HCP") in Canada and the U.S. 

"Seroyal is one of the largest acquisitions in our short history. It will allow Atrium to surpass the important milestone of US$100 million in EBITDA. Moreover, it will provide us with a leading position in the North American HCP channel and create a significant presence in Canada when combined with our existing operations," said Pierre Fitzgibbon, President and CEO of Atrium.

"We believe this transaction is a strong fit for Atrium as it further strengthens its leadership position in the HCP channel while, at the same time, effectively complementing the Atrium platform and multi-channel strategy," said Brian Wood, Managing Director at Imperial Capital and lead investment banker on this transaction.

"This transaction further demonstrates Imperial Capital's expertise and advisory activity in the Health & Wellness industry where we closed five M&A deals in the sector during 2010," said John Mack, Co-Head, Investment Banking Group and Head of Mergers & Acquisitions.

About Imperial Capital, LLC
Imperial Capital, founded in 1997, is a full-service investment banking firm with offices in Los Angeles, New York, San Francisco, Minneapolis, Boston and Houston. The firm currently employs over 170 professionals and offers a wide range of proprietary products and services to institutional investors, middle market companies, and private equity firms. Imperial Capital provides institutional clients research and sales and trading of high yield and distressed debt securities, bank debt, convertible bonds, preferred stocks, and equities. The firm provides middle market companies and financial sponsors with capital markets, merger and acquisitions, capital structure, restructuring and recapitalization advisory services. More information about Imperial Capital can be found at

About Atrium Innovations Inc.
Atrium Innovations Inc. is a globally recognized leader in the innovation, formulation, production and commercialization of science-based and professionally endorsed dietary supplements for the health & nutrition industry. The Company focuses primarily on growing segments of the health and nutrition markets that are benefiting from the trends towards healthy living and the ageing of the population. Atrium markets a broad portfolio of finished products through its highly specialized sales and marketing network in more than 35 countries, primarily in North America and Europe. Atrium has approximately 1,000 employees and operates seven manufacturing facilities. Additional information about Atrium is available on its website at

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