SOURCE: Imperial Toy

Imperial Toy

February 20, 2012 10:15 ET

Imperial Toy Awarded Best in Play Toy of 2012 From Parenting Magazine for Zooma™ Splat X™ Line

Imperial Debuted Award Winning and Transformational 2012 Product Line at 109th New York International Toy Fair; Kidz Bop Kids From the #1 Kids Music Brand Performed in Imperial's Booth; ROXX™, CLiX, Super Miracle Bubbles Glow Fusion Bubble Solution and More Wowed Buyers, Licensors & Media

NEW YORK, NY--(Marketwire - Feb 20, 2012) - Imperial Toy, the world leader in bubbles and moms' first choice for over 30 years, debuted the Company's transformational new product portfolio at the New York Toy Fair to rave reviews and a prestigious Best In Play 2012 Toy Fair Award from Parenting Magazine for its new ZOOMA™ Splat X™ Smackshot™ launcher. Imperial's 2012 portfolio includes a robust mix of toys for Spring and Fall under both new proprietary and top licensed brands that feature classic play patterns infused with innovative materials and technology.

"This has been one of the most successful Toy Fairs in Imperial's history," commented co-president Peter Tiger. "We have been working hard over the past year to evolve and change the complexion of our portfolio to include more core toys, and the response has been phenomenal. We are building brands, tying in new technologies, expanding our diverse portfolio, and leveraging relationships we have been developing with retailers to open new doors. It's quite an exciting time for Imperial!"

"We have been expanding our product portfolio based on both proprietary and top licensed brands into a myriad of new toy categories, and are very pleased with the progress we have made in just a short time," added Art Hirsch, co-president of Imperial. "We feel honored to represent global giants including Disney, Marvel, Hasbro, MGA, Sanrio, Kidz Bop and more, and are committed to maximizing opportunities afforded to us. We are reinvesting in Imperial, and have staffed up with a seasoned team to embrace the anticipated growth. We expect to continue to introduce classic toys, novelties and seasonal products infused with modern twists, as well as completely new innovations based on today's hottest trends."

Imperial has been a mainstay in the Dart Business for more than 40 years, and ZOOMA is the Company's hip new brand of Dart X Guns and all new Splat X sticky and performance ammo launchers! The Smackshot launcher has a fun shark mouth design and awesome performance, which attendees experienced firsthand as they launched the fun sticky ammo up to the ceilings at the Jacob Javitz Center.

Kids from the #1 music brand Kidz Bop were on-hand to help Imperial showcase its new Kidz Bop Glammerati toy line of rock star music instruments, role play and accessories based on the brand. The Imperial Kidz Bop line takes classic rock star role play to a whole new level, with licensed Kidz Bop music and LumeFX™ sound-reactive light-up features that pulse in sync to the beats of the music in many of the items.

ROXX on! Launch them, trade them and collect them all -- ROXX is a new head to head collectible game launching onto retail shelves late summer. Imperial debuted the ROXX collectible game pieces and accessories product line along with details about the Company's aggressive integrated marketing and advertising campaign to support the program. Imperial also showcased the cutting edge ROXX Nation App, featuring augmented reality, which bridges the gap between physical and virtual gameplay for this action-packed brand, which is expected to launch to coincide with the product hitting shelves at mass and specialty retailers.

Imperial is excited to introduce an amazing innovation to its Super Miracle Bubbles brand with the new Glow Fusion Bubble Solution Awesome Outdoor Night-Time Fun like never before!

Glow Fusion Bubble Solution begins with Super Miracle Bubbles Premium Plus Solution (Earth's Best Bubbles), coupled with our special formulated Infusion Activators (A & B) that are carefully constructed to outrageously light up your outdoor play with a fantastic orange glow! Glow Fusion Bubble Solution is great for any type of outdoor activity to include a family gathering, camping trip, or just livening up a nighttime blast in the backyard! If you want to WOW your friends, be the life of the party or hot topic at school, simply take Glow Fusion Bubble Solution to any outdoor event and you will surely do just that! Ages 5+, SRP $4.99

Imperial's Super Miracle® Bubble Bubble Turbine wowed Toy Fair attendees by delivering BIG Bubble Fun and an awe-inspiring reaction to its giant bubble creations! Great for hot summer days, parties, bubble contests, and just plain old fashioned good clean fabulous family fun! The Bubble Turbine includes an Instructional Booklet and a bottle of Super Miracle Bubbles Solution in 100% recyclable bottle. Ages 5+, SRP $12.99

CLiX are edgy Collectible, Tradable, Clickable share and wear mini billboard clips that express trendy sayings and personal style! With hundreds of eye catching designs for every mood, CLiX clips express everything about kids, what is important to them and their lives in a fun, funky and friendly way! The on trend artwork includes emotions, music, sports, pop culture, interests, personalities, cool graphics and word sayings! With a simple click, kids can wear them on their shirts, jeans, jackets, school bags, sweaters, hoodies, baseball caps, sneakers, belts, purses, headphones, backpacks, in their hair -- the list of creativity and individuality is truly endless! Great for parties, trading, and collecting, CLiX provide great conversation and laughter for every occasion. Ages 8+, SRP $3.99 - $5.99

Imperial also showcased its award-winning KAOS line of water bomb launchers and accessories, and new licensed Super Miracle Bubbles products based on Disney, Marvel, Hello Kitty, Little Tikes, Thomas the Tank and more available now at retailers nationwide.

About Imperial Toy®
Founded in 1969, Imperial Toy is a leading maker of licensed and non-licensed kids' bubbles, seasonal products and novelty toys. Imperial Toy brands include Miracle® Bubbles, Super Miracle® Bubbles, SMB Premium Plus®, Googly®, Optrix ™, KAOS™, Legends of the Wild West® and Runway Pink®. We produce licensed products for industry giants, including Disney®, Nickelodeon®, Thomas the Tank®, Little Tikes®, Marvel®, Sanrio®, Hasbro® and more. Imperial distributes products in over 75 countries worldwide, has offices in Los Angeles, Hong Kong and Modena, Italy, and distribution centers in Mississippi, Mexico and San Diego. For more information about Imperial Toy please visit LIKE Imperial Toy on Facebook today!

Contact Information

    Janis Van Tine
    Imperial Toy
    O: 818.536.6484
    E: Email Contact