SOURCE: Imperial Toy

Imperial Toy

May 03, 2011 16:12 ET

Imperial Toy Taps Industry Veteran Genna Rosenberg as Executive Vice President, Strategic Marketing, Communications and Business Development

NORTH HILLS, CA--(Marketwire - May 3, 2011) - Imperial Toy, LLC., a leading maker of licensed and non-licensed kids' bubbles, seasonal products and novelty toys, including the Miracle® Bubbles brand of bubbles and accessories, has hired seasoned toy industry executive Genna Rosenberg as Executive Vice President, Strategic Marketing, Communications and Business Development. Rosenberg joins Imperial after serving 11 years at Malibu-based toymaker JAKKS Pacific, Inc.

"We are absolutely thrilled to bring Genna Rosenberg into the Imperial Toy family as EVP of Strategic Marketing, Communications and Business Development," said Peter Tiger, Co-CEO of Imperial Toy. "She brings more than 15 years of toy industry expertise in communications, brand promotions, marketing, licensing, investor relations, social media and philanthropy. She will be an integral member of our senior management team as we focus our efforts to maximize and expand our core categories."

Art Hirsch, Co-CEO of Imperial commented, "Genna is a well-respected and knowledgeable leader in the toy and licensing industries, and we are excited to have her on the Imperial team as we seek to expand our licensed and non-licensed product portfolio and grow Imperial Toy. She has an incredible track record for building brand awareness for key products, and has successfully worked to position countless toy lines as award-winning 'must-have' playthings during her career."

Genna Rosenberg added, "I am extremely excited to bring my diverse experiences, know-how and relationships to Imperial Toy. The Company has an excellent reputation, and has also largely been operating under the radar... I am looking forward to working with the seasoned teams Company-wide to build on Imperial's rich history, and drive strategic awareness and expansion for the Company's signature Miracles® Bubbles brand and other gems in the portfolio."

About Genna Rosenberg:
Genna Rosenberg served most recently as Senior Vice President of Communications, Investor Relations and Philanthropy for JAKKS Pacific, where she was a key member of the executive team for the past 11 years. During her tenure, she worked closely with industry giants including Disney, Nickelodeon, Marvel, Sanrio, HIT Entertainment, Warner Bros, Sony, Mattel, Hasbro and more, as a strategic and public ambassador for many of today's most beloved and classic kids' brands. She was spokesperson to worldwide media, investors, retailers, strategic partners and other key stakeholders. Rosenberg formalized JAKKS Cares™, under which she directed donations which have totaled over $50 million and positioned the Company as a leader in Corporate Social Responsibility. Prior to joining JAKKS, Rosenberg was employed by Sharpe PR & Marketing and also ran her own company, GennaRation Public Relations and Marketing, where she represented a myriad of toy, consumer and entertainment companies including, Bandai America, Imperial Toy Corporation, TOMY America, Manley Toy Quest, JAKKS Pacific and Coca Cola. A native New Yorker, Rosenberg, received her Bachelor of Arts degree from the University of Maryland, College of Journalism, with a double major in Women's Studies.

Current Professional Affiliations and Honors include:

About Imperial Toy®
Founded in 1969, Imperial Toy is a leading maker of licensed and non-licensed kids' bubbles, seasonal products and novelty toys. Imperial Toy brands include Miracle® Bubbles, Super Miracle® Bubbles, SMB Premium Plus®, Googly ®, Optrix ™, KAOS™, Legends of the Wild West® and Runway Pink®. We produce licensed products for Disney®, Nickelodeon®, Thomas the Tank®, Little Tikes®, Marvel®, Sanrio® and Hasbro®. Imperial distributes products in over 75 countries worldwide, has offices in Los Angeles, Hong Kong and Modena, Italy, and distribution centers in Mississippi, Mexico and San Diego. For more information about Imperial Toy please visit

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Contact Information

  • Contact Information:
    Genna Rosenberg
    Executive Vice President, Strategic Marketing,
    Communications and Business Development
    Imperial Toy
    16641 Roscoe Place
    North Hills, CA 91343
    T: 818-536-6442
    Email Contact

    For Further Comments, Contact:
    Peter Tiger or Art Hirsch
    Co-CEO's Imperial Toy
    T: 818-536-6500