SOURCE: Sullivan

Sullivan

November 13, 2014 09:00 ET

Imprint, a Sullivan Content Lab, Strengthens Leadership Team With Former UBS and Dow Jones Executive Kate Barchie

NEW YORK, NY--(Marketwired - Nov 13, 2014) - Imprint, a Sullivan Content Lab, announced today the hire of Kate Barchie as Executive Director, Client Solutions. Barchie will report directly to Andy Seibert, Managing Partner of Imprint. At Imprint, Barchie will manage client programs and provide strategic marketing guidance to client teams, drawing on deep content marketing, consumer insights and brand communications expertise.

"We're delighted to add Kate to the growing Imprint team," said Andy Seibert. "Kate is a trailblazer in helping create and execute strategic content marketing programs for some of the finest brands in financial services. As the need for customized content rises, brands across categories are looking for ways to deliver compelling and measureable content. Kate's experience and talent will help Imprint meet those needs for existing and future clients."

Barchie joins Imprint from UBS Wealth Management, where she served as director of content management and oversaw the development of content creation, distribution and strategy for the financial services firm's financial advisors.

"Custom content has the power to create meaningful engagements for brands with complex audiences and needs, but the ambition can fall flat without the right partner," said Barchie. "Imprint has built a reputation on helping brands take a holistic view on the development and execution of content strategies that support and map directly back to their core business and audience objectives. It's exciting to be on the front lines of where custom content is headed." 

Prior to UBS, Barchie led Dow Jones Content Lab's content marketing account management team responsible for publishing custom magazines, microsites, e-newsletters, iPad apps, video and native advertisements. Before Dow Jones, she held several marketing management roles at SmartMoney's custom publishing division.

Barchie joins Imprint's award-winning team of editorial and creative experts, including Russell Pearlman, Editorial Director, and Ashley Logan Brenner, Creative Director; both are alumni of SmartMoney and Dow Jones. Pearlman was recently recognized as a finalist for the Pearl Award's "Content Director of the Year" and Brenner was recognized as the Pearl Award winner in the "Best Creative Director of the Year" category.

ABOUT IMPRINT
Imprint is a full-service custom content firm based in New York City. Offering a unique expertise in creating and implementing channel-agnostic custom communications tailored to reader behavior, Imprint's programs increase relevance, engagement, and action, all of which drive business results. The Imprint team is comprised of industry veterans, including current Content Council Chairman Andy Seibert, and its independence allows customers' custom content needs to be the company's sole focus. For more information, please visit www.imprintcontent.com.

ABOUT SULLIVAN
Sullivan is a brand engagement firm that connects customers to brands at the very moments they are likely to make decisions. The firm's capabilities span all aspects of strategy, design, and delivery, across traditional and digital media. Sullivan boasts relationships with many blue-chip for-profit and not-for-profit clients, including American Express, Merrill Lynch, Duke University, UPS, LinkedIn and WebMD. In 2014, Sullivan was named to Inc. Magazine's List of Fastest Growing Private Companies in America for the fifth year. For more information, please visit www.sullivannyc.com.

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