SOURCE: Appcast


September 24, 2015 07:00 ET

Improve the ROI of Your Job Advertising: Appcast CEO to Reveal Top Tips in Upcoming HCI Webinar

LEBANON, NH--(Marketwired - Sep 24, 2015) -

Chris Forman, CEO of Appcast, the first pay-per-applicant job ad exchange

Will present the Human Capital Institute webcast, "10 Ways to Improve the ROI of Your Job Advertising Budget by 20%."

Thursday, October 1, 2015 at 1:00 p.m. EDT (12:00 p.m. CDT / 11:00 a.m. MDT / 10:00 a.m. PDT) 

Registration can be accessed at:

Improving the ROI on recruitment advertising can be challenging for companies looking to source top quality candidates through a variety of channels. Rather than feel the frustration and continue to sink money into unproven strategies, companies need to consider optimizing their strategy in order to get more applicants from each ad and save money in the process.

During this webinar, Chris Forman, CEO of Appcast, will share top tips to improve job advertising strategies. In addition, Forman will show how companies can revolutionize how they source quality candidates while maintaining a budget that makes sense. More specifically, Forman will highlight how to calculate the cost-per-applicant for existing sources in order to determine which channel provides the best ROI as well as how to boost apply rates through better job titles and descriptions. Session attendees will take away actionable insights and discover new ways to approach the recruitment advertising at their organization.

This webinar is ideal for HR professionals, recruiters, hiring managers and business leaders interested in taking their online recruitment efforts to a new tier of efficiency are encouraged to attend this webcast. To register, please visit:

About Appcast

Appcast is a new way to advertise your open jobs on a 'pay-per-applicant' basis across a network of thousands of career and consumer sites. It works with all applicant tracking systems, requires no long-term contracts, and is simple to use. Headquartered in Lebanon, N.H. with offices in Cambridge, Mass., Appcast debuted in January 2014 and is the latest business incubated out of StartDateLabs. To learn more, visit