Callcredit Information Group

Callcredit Information Group

September 26, 2011 01:00 ET

improvemydata.com Presents New Data Enhancement Audit to Increase Customer Understanding

LEEDS, UNITED KINGDOM--(Marketwire - Sept. 26, 2011) - We all know that it can cost six times more to attract a new customer than it does to keep a current one especially in today's economy. So knowing more about your existing customers can help you develop more profitable and long lasting relationships.

Callcredit Marketing Solutions' leading data cleansing tool improvemydata.com has been upgraded to help you quickly understand what insights you can add to your customer data.

In one simple process it will provide a free report on the quality of your consumer data and email you with a separate report detailing the consumer variables and volumes that can be appended. So as well as providing a data cleansing service, it will now tell you how many email addresses can be added to your file for example, using the UK's most comprehensive email lists.

In addition to providing multi-channel touch-points, improvemydata.com will also deliver detailed demographic, financial and lifestyle insights such as date of birth, income and presence of children. It enables you to enhance your data with a suite of consumer segmentations and data profiling tools that help you quickly assess the key characteristics of your customers so you can find new prospects that look just like them.

Adam Leslie, Head of Data at Callcredit Marketing Solutions commented:

"Our new data enhancement audit is totally free, so marketers can assess exactly how much they can learn about their customers without incurring a cost. What's more, we now have approximately 70 different consumer variables that can be appended to a customer file, a number that is growing constantly."

About Callcredit:

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

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