SOURCE: Appature

Appature

August 29, 2013 08:30 ET

IMS Health-Appature's New 'Journeys' Feature Allows Appature Nexus Life Sciences Customers to Orchestrate, Deploy Sophisticated Relationship Marketing Programs, Track Success in Real Time

SEATTLE, WA--(Marketwired - Aug 29, 2013) - IMS Health-Appature (www.appature.com), the leading software-as-a-service (SaaS) provider for life sciences marketers, today announced the launch of Journeys, an enhancement to the company's cloud-based, big data management, campaign management and marketing analytics Appature Nexus platform. Journeys allows users to create sophisticated, fully-automated, rules-based marketing campaigns using a surprisingly simple graphic interface, ensuring the right message is sent to the right customers at the right time.

Journeys enables healthcare marketers to easily deploy sophisticated, personalized campaigns that react to customer interactions. Using the reporting tools that are built in to Appature Nexus, users can track customer interactions with their relationship marketing programs in real-time. And because Journeys is fully-integrated into Appature Nexus, users get access to real-time, customized reporting without having to pay a third party to extract data and construct reports.

"Journeys represents a profound shift in the way life sciences marketers manage their relationship marketing campaigns. It provides powerful functionality that allows users to automate their campaigns in an efficient and cost-effective way," Matt Hallett, VP of Product, IMS Health-Appature. "Journeys reduces set-up and deployment times for campaigns and allows easy modification of campaigns that are already in-flight, giving marketers the ability to be more agile and responsive to market demands."

Among the key features of Journeys:

  • Smart design: Journeys enables marketers to design powerful campaigns based on customer interactions. Customer data, including marketing touch points, communication preferences and profile attributes, are incorporated into campaign designs.

  • Personalized customer experiences: Marketers can create specific customer experiences that target specific audience segments. Journeys enables them to automatically follow up with individual customers based on behaviors, to control the rhythm of delivery, and to ensure continuity across communications over time with automated, pre-programmed personal responses.

  • Visual reporting: Journeys plots all campaign elements, along with decision points, delays and branches, in a user-friendly graphical flowchart interface.

  • Complete control: Marketers have the ability to pause or modify a launched Journey at any time, making on-the-fly campaign adjustments as priorities change.

  • Full campaign automation: Journeys can power campaigns of all sizes, from quick follow-ups all the way to ongoing, in-depth programs.

"The ability to build, launch, track and modify marketing campaigns in real-time represents a significant paradigm shift for relationship marketing," added Hallett. "Once the campaign is built and programmed, our technology automatically provides ongoing rules-based communication that delivers what you want to say when you want to say it."

For more information on Appature Nexus Journeys, please visit http://www.appature.com/journeys.
To view the online demo, please visit www.appature.com/demos-journeys.

About IMS Health-Appature
IMS Health-Appature provides a "surprisingly simple" cloud-based marketing software platform, Appature Nexus, designed exclusively for healthcare and life sciences companies. Appature Nexus enables marketers to deepen brand relationships and drive share growth with a platform that integrates the marketing database, campaign management and analytics suite into one easy-to-use solution. Leaders in the pharmaceutical, medical device and consumer healthcare industries rely on IMS Health-Appature to realize the full potential of their customer relationships. Please visit www.appature.com.

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