September 09, 2008 15:55 ET

IMSA Leader Speaks on Why Ethics Matter at NAIFA Convention

BETHESDA, MD--(Marketwire - September 9, 2008) - Today, Timothy F. Kneeland, President of Life Investors Insurance Company of America, an AEGON company, addressed the membership of the National Association of Insurance and Financial Advisors (NAIFA) at its annual convention in San Diego, CA, about why ethics matter in a crowded and sometimes confusing marketplace.

Kneeland is a 26-year member of NAIFA who sits on the Insurance Marketplace Standards Association (IMSA) Executive Committee. He also served as IMSA's Board of Directors Chairman in 2007.

"I am honored to share with agents and advisors why and how a commitment to ethics does in fact matter to consumers throughout the country," said Kneeland. "In the life insurance industry, ethics excellence is essential at all levels of the insurance sales process."

He adds "NAIFA and IMSA are key participants in helping to promote a healthy marketplace."

Cliff Wilson, Chair-Elect of the National Association of Insurance and Financial Advisors (NAIFA) will also speak at the event. "The professionals in our industry work hard to earn the trust and confidence of our clients," said Wilson. "At NAIFA, we are committed to promoting the most stringent standards of ethical practice, and are pleased to have our efforts with IMSA highlighted at our annual convention."

IMSA is the premier standards-setting organization for the life insurance, annuity and long-term care insurance marketplace for individually sold products. Qualified companies commit to maintaining high ethical standards and to being fair, honest, and open in the way they advertise, sell and service their products. For more information and a list of IMSA-qualified companies, visit

Contact Information

  • For information, contact:
    Jennifer Kalita