RIO DE JANEIRO, BRAZIL and NEW YORK, NY--(Marketwire - Sep 25, 2012) - IMX, a joint venture between the EBX Group and IMG Worldwide, has announced a unique partnership with Cirque du Soleil. The joint venture, under the new entity IMX Arts, will bring to South America the best of Cirque du Soleil live content and leverage the goodwill and value of the Cirque du Soleil brand in the territory. The new entity, which will be headquartered in Rio de Janeiro, will allow IMX to become engaged in most of Cirque's new areas of business, such as special events and creative content.
IMX shares Cirque du Soleil's core values of citizenship and sustainability and will be working to increase the reach of the social programs supported by Cirque.
"Cirque du Soleil is renowned for the beauty of the performances, entrepreneurship and social aspect. We also have in common discipline, passion and willingness to innovate. I am proud of this partnership, that will bring excellence in entertainment to Brazil and throughout South America," said Eike Batista, EBX Group Chairman
"We are very pleased to be partnered with Eike Batista. In a very short time IMX has become the most important sports and entertainment company in Brazil. The unique partnership with Cirque du Soleil that we announce today is further evidence of the future potential of this exciting business," said Mike Dolan, IMG's Chairman and CEO.
"Cirque du Soleil's presence and awareness in South America has been longstanding and even before we started presenting any of our shows. South Americans, and most particularly, the people of Brazil, have adopted us early on from what they had seen of our shows on television, but more importantly, from our social programs and citizenship values presented through Cirque du Monde and that really touches me. I am proud to partner with IMX and more specifically my friend Eike to continue this amazing journey for years to come," said Guy Laliberté, Founder of Cirque du Soleil.
"The partnership with Cirque du Soleil represents a historical moment in the entertainment industry in Brazil and South America. The creativity of Cirque du Soleil goes way beyond the big top shows that Brazilians are so familiar with. Through this new venture, the brand Cirque du Soleil will land in Brazil with all its magnitude, business potential and new products that have never been seen here before," explains Alan Adler, CEO of IMX.
"I am so proud that we are creating a new partnership that is based on a long-term vision for South America. The people of South America not only have welcomed us with open arms, they have adopted us. It seemed completely natural for us to establish a long-term relationship to develop the live entertainment industry with a partner of the quality of IMX," said Daniel Lamarre, President and CEO of Cirque du Soleil.
Headquartered in Rio de Janeiro and with international connections, IMX is designed to be the main Sports and Entertainment company in the country. IMX has four key areas of business: Events (creation, production and promotion of sports events and live entertainment), Services (talent management, sports marketing consultancy and Hospitality), Digital (Ticketing and content distribution) and Venues (management and operation of stadiums, arenas and convention centers). Through the branch IMX Live the company acquired 50% of Rock World S.A., the company that owns Rock in Rio brand and assets, a deal that was considered at one of the biggest acquisitions in Brazil's entertainment industry. Through IMX Talent it seeks to professionalize the management of image and career of great talents, offering a tailor-made and personalized vision for each client. In the area of sports, IMX's portfolio includes projects such as UFC (MMA), Volvo Ocean Race (sailing), Megarampa (skate), LPGA Brazil Cup (golf), FootVolley Competition 4x4, Travessia dos Fortes (marathon swimming), Vert Jam (radical sports), FMX (motocross), Escape to Rio (triathlon), among others. For more information visit: http://www.imx.com.br.
About Cirque du Soleil
From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a major Quebec-based organization providing high-quality artistic entertainment. The company has 5,000 employees, including more than 1,300 performing artists from close to 50 different countries. Cirque du Soleil has brought wonder and delight to more than 100 million spectators in more than 300 cities in over forty countries on six continents. For more information about Cirque du Soleil, visit www.cirquedusoleil.com. To find out more about the ONE DROP Foundation, visit www.onedrop.org.