National Bank Financial Group

National Bank Financial Group

March 29, 2011 15:32 ET

In 2010, Quebec Homeowners Invested an Average of $4,466 to Renovate Their Homes survey: The reflection of Quebecers' financial position

MONTREAL, QUEBEC--(Marketwire - March 29, 2011) - In 2010, Quebec homeowners spent an average of $4,466 on the maintenance and renovation of their houses (including work on the yard) according to the latest findings of the* survey conducted by the polling firm CROP on savings and investment .

"It is interesting to note that men and women do not prioritize renovating the same room in their home," stated CROP President Alain Giguère. For example, if we were to offer home owners $10,000 to be spent on renovations, the first room that women would like to renovate is the kitchen (38% vs. 30% among men), while men were more numerous in wanting to renovate the basement (29% vs. 20% of women).

Homeowners in the Saguenay region spent the most on average ($5,327) followed by homeowners in Mauricie ($5,174), Outaouais ($4,812), Quebec City ($4,794), Montreal ($4,470) while those living in the Eastern Townships spent the least ($3,547). By category, homeowners who live alone spent the least amount of money on home improvements last year ($1,875 on average; 53% spent less than $1,000), while young couples spent the most on renovations and maintenance ($10,108 on average).

To find out more about Quebecers' housing preferences, view the poll in "Poll: Quebecers conservative about home renovations" at

*Methodology: Data were collected online from December 3 to 23, 2010 by web panels. In all, 1,814 questionnaires were completed. The results were weighted to reflect the distribution of Quebec's adult population by sex, age, region, language (in the Montreal area) and household size. Given the non-probability online sampling, the margin of error calculation does not apply.

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About National Bank of Canada 

National Bank of Canada is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has over $152 billion in assets and, together with its subsidiaries, employs 18,407 people. The Bank's securities are listed on the Toronto Stock Exchange (TSX:NA). For more information, visit the Bank's website at To access National Bank Financial Group's financial education portal, visit

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Contact Information

  • Joan Beauchamp
    Senior Advisor, Public Relations
    National Bank Financial Group