SOURCE: Kadient

April 22, 2008 20:10 ET

In an Economic Downturn, More Companies Turn to RFP and Proposal Automation to Increase Top-Line Revenue

More Than 90 Customers and 360 Existing Customers Engage With SalesEdge in the First Year of Operation as Kadient's US Distributor of Pragmatech Solutions

NASHUA, NH--(Marketwire - April 22, 2008) - Kadient and SalesEdge LLC today announced that an increasing number of companies are investing in RFP and Proposal Automation software to improve sales effectiveness and grow top-line revenue. This has produced a strong performance in the first full year of the companies' partnership, in which SalesEdge is Kadient's US distributor of Pragmatech RFP and Proposal Automation solutions. SalesEdge had previously done business as Pragmatech North America.

One of the most important ways of connecting with buyer needs is through sales proposals or RFP responses. An effective proposal speaks directly to the needs of the buyer and leaves a strong positive impression. With its Pragmatech software solutions, Kadient has been helping organizations win business with better RFP and Proposal processes for over 14 years.

In its first year of operation, SalesEdge added 93 new customers to the Pragmatech family, and serviced 360 existing customers with additional software, training or other services. SalesEdge also actively fosters and supports the Pragmatech customer base, sponsoring a series of Pragmatech Local User Groups across the US.

"As uncertainty about the economy continues, interest in solutions that improve the effectiveness of sales and sales support teams remains strong," said Kym Harrington, President of SalesEdge. "Our customers are benefitting from over 45 years of combined experience in helping companies improve their RFP and Proposal processes."

Both companies recently launched new websites to better serve this strong interest. More information about how Pragmatech RFP and Proposal automation solutions can improve your company's sales performance can be found at www.kadient.com and www.salesedgellc.com.

About Kadient

Kadient helps companies arm their sales teams with the content, messages, and strategies they need to win. With Kadient's inciteKnowledge, sales people increase win rates, accelerate sales cycles, and sell on value. The Pragmatech product family helps proposal teams easily answer RFPs and produce winning proposals. To learn about Kadient's sales effectiveness solutions, go to www.kadient.com.

About SalesEdge

SalesEdge LLC was founded in 2007 to help companies accelerate sales and win more business through market-proven RFP and proposal automation and delivery solutions. SalesEdge's team has helped hundreds of sales, marketing, and proposal professionals improve their RFP and proposal processes. Strategic partnerships with companies like Kadient and QND Limited enable SalesEdge to provide the technologies, services, and best practices that give our customers a competitive edge. www.SalesEdgeLLC.com

Contact Information

  • Contact:
    Jeff Ernst
    Vice President of Marketing
    Kadient, Inc.
    603-249-1419
    Email Contact

    Jeanne Schulze
    Marketing Director
    SalesEdge, LLC
    888.577.7382 ext. 708
    Email Contact