SOURCE: Element 21 Golf Co.

August 05, 2005 08:00 ET

In Golf, "Feeling is Believing," or, How One Scandium Shaft May Replace a Thousand Words for Thousands of Golfers

IRVINE, CA -- (MARKET WIRE) -- August 5, 2005 -- Element 21 Golf Company (E21) (OTC BB: EGLF) announced today that over $100,000 US of premium Eagle One scandium golf shafts shall be distributed as samples to the top club builders and pro shops around the World in a "Feeling is Believing" ad campaign. The free product samples will be supplemented with product information brochures and an official player's test survey.

The Buzz generated by thousands of hands on player testing, may do more for Element 21 Golf Company than $100,000 worth of print media. "The buzz mitigated by E21 ShockBlokT together with the improved distance and accuracy performance features will certainly intensify the effect of the excitement. Market studies and customer responses have shown us that our best sales tool is the product itself," stated Nataliya Hearn Ph.D., President and CEO. "We have determined that it is better for our customer to play our golf clubs one time than to listen to our ads and sales pitches a thousand times."

"This will be the largest ad campaign yet for the company," stated Jim Morin, Executive Vice President of E21 Golf, "We have seen many of the customers who have purchased the E21 shafts through The GolfWorks Catalog come back and buy more, and we realize that competing with the most expensive shafts in the industry, our message can get muffled by claims from these older and dated technologies."

The fact that the GolfWorks customers are coming back to buy more is a true marketplace testament to the performance and consistency of our Eagle One Pro and Eagle One Tour shafts. The company has now completed further independent launch monitor testing against the most expensive and revered golf shafts in the industry, Fujikura, Diamana and Nakashima, and in each case outperformed all of them in both distance and accuracy. Prior testing showed a substantial performance improvement by E21 scandium shafts over all of the tested brands. All results can be viewed on the company's recently upgraded website at www.e21golf.com, http://www.e21golf.com/.

Jack Curry, the company's new V.P. of Sales, will implement a strategic sales plan designed to capitalize on the positive player response to E21 Golf's patented technology by getting more of the product into the hands of golfers everywhere. "We are excited about our team, our future and the feedback about our product, and will bring E21 Golf to new levels in the 4.5 billion golf equipment industry," he stated.

E21 is a fully integrated golf company that combines patented Scandium alloys with unique expertise in material sciences, engineering, product design, sales and marketing. In both robotic and extensive player testing E21 golf clubs and shafts were found to provide greater distance, improved accuracy and unprecedented feel. E21 Golf -- EXPERIENCE THE MATERIAL CHANGE!

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements'' pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements'' are based on expectations, estimates and projections at the time the statements are made that involve risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. There can be no assurance that such statements will ever prove to be accurate and readers should not place undue reliance on any such "forward-looking statements'' contained herein.

Contact Information

  • Media members interested in testing shafts or the E21 Scandium Performance
    System irons for an editorial review or receiving further information
    please contact:

    The Media Group
    Joe Wieczorek or
    Bart Henyan
    (847) 956-9090

    Contact:
    Element 21 Golf Company
    (800) 710-2021

    Investor Information
    949-480-9697