SOURCE: Leapstone Systems, Inc.

May 14, 2007 13:00 ET

In TeleManagement World Catalyst Demo, Leapstone Streamlines Back Office Operations for Faster Converged Content Delivery

Leapstone CCE contentMANAGER Enables Subscriber-Centric Targeted Content, Drives Multiple Storefronts and Collects Transaction Data for Billing and Settlement

SOMERSET, NJ -- (MARKET WIRE) -- May 14, 2007 -- At the TeleManagement World exhibition in Nice, France next week, Leapstone Systems, a leading supplier of service delivery and content management solutions for communications service providers, will be demonstrating how its CCE contentMANAGER streamlines critical back-office processes for converged content delivery for IPTV, personal computer and mobile services.

Leapstone is participating in the TeleManagement Forum's NGN-OSS Blueprint Phase 2 Catalyst Project showcase, (Hall 1, C1) at the Acropolis Convention Center, where CCE contentMANAGER is integrated into a demonstration of business and operations support systems for accelerated delivery of converged services in an NGN-OSS architecture.

"We are pleased to demonstrate how Leapstone CCE contentMANAGER helps service providers easily manage introduction of new converged content and contextual advertising to customers for quick revenue generation -- irrespective of the user's choice of television, personal computer or mobile device," said Matt Milford, Leapstone's chief technical officer.

Leapstone's Communications Convergence Engine (CCE) is a software suite that helps service providers manage the end-to-end life cycle of digital services -- from content acquisition, packaging, bundling, advertising, and targeted offer management to fulfillment and delivery. The software captures the pricing and revenue share rules for generating billing and settlement records, feeding them to the billing and partner settlement engines to generate subscriber invoices, and settle payments with content owners based on negotiated terms. The billing events are also made available to the customer care systems for purchase history, credits and adjustments, resulting in increased customer satisfaction. CCE contentMANAGER plays a critical role in helping service providers manage the complex requirements for a seamless customer experience. It benefits service providers by standardizing the various steps for offering converged content services across all domains, maximizing revenue potential by targeting customer segments via multiple storefronts, while ensuring payment for billable services like live channels, video on demand (VOD) or other premium content.

In the TeleManagement World Catalyst Project, Leapstone CCE contentMANAGER enables subscribers to purchase IPTV and on-demand content using a variety of portals presented on a PC, TV or mobile handheld. In a converged services scenario illustrative of next-generation networks, CCE contentMANAGER enables cross-domain content delivery, wherein a converged content package is purchased via a mobile device and is delivered to a mobile device, personal computer and television screen.

Leapstone CCE contentMANAGER maintains the customer profile used to offer a highly personalized content delivery experience. The solution enhances customer loyalty and revenue by presenting customers with authorized, targeted and relevant content for browsing, purchase and consumption based on geography, demographics, purchase history and other personal data.

About Leapstone Systems

Leapstone Systems delivers intelligent service delivery and content management solutions to network operators. The Communications Convergence Engine (CCE) product suite is aligned with the IMS architectural framework and empowers converged services providers to expand and evolve their product portfolios to include all elements of the triple/quad play, including IPTV, VoIP, high-speed internet data and fixed-mobile convergence. Leapstone CCE has been licensed by multiple operators worldwide, including Verizon Wireless and AT&T, which awarded Leapstone its 2006 Supplier Recognition Award for Outstanding Performance in Technical Innovations.

Leapstone is privately held and headquartered in New Jersey, USA. The company has sales offices and technical centers in the United States, the United Kingdom and Canada. Additional news and information about the company is available at

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