MADD Canada

September 09, 2016 13:00 ET

In the Blink of an Eye -- Barrie Students See How Impaired Driving Can Devastate Lives

School's Back and so Are MADD Canada and LCBO With a New Sober Driving Education Program for Ontario Students

BARRIE, ON--(Marketwired - September 09, 2016) - Your whole world can change in the blink of an eye. That's the message MADD Canada will drive home to half a million Ontario students this year with its latest School Assembly Program.

MADD Canada and its Provincial Sponsor, LCBO, are hosting a special screening of the 2016-2017 School Assembly Program, titled In the Blink of an Eye, for students and staff at Bear Creek Secondary School in Barrie on September 13 to officially kick off a province-wide tour of schools.

Media are welcome to attend the screening and speak with special guests, students and staff.

Date: Tuesday, September 13, 2016 at 11:45 a.m.
Location: Bear Creek Secondary School -- 100 Red Oak Dr., Barrie, ON L4N 9M5
Guests: Patricia Hynes-Coates, Incoming MADD Canada National President
  Bill Kennedy, Executive Director, Corporate Communications LCBO

In the Blink of an Eye tells the story of best friends Gabby and Sarah. One night, as the girls prepare to go to a party, they are joined by Sarah's boyfriend Dylan, and his friend Asif. Sarah drinks and smokes pot with Dylan and Asif, while Gabby declines. Dylan, anxious to get to the party, decides to drive rather than wait for a cab. His friends strongly object. A very upset Sarah calls 911 to report Dylan. Even though Gabby, Asif and Sarah all do the right thing, a tragic twist of fate ends a friendship and ruins many lives. The fictional story is followed by the powerful real-life accounts of three victims of impaired driving.

Road crashes are the number one cause of death among young people in Canada, and alcohol and/or drugs are involved in more than half of those crashes. Every year, MADD Canada produces a new film to educate young people about the risks of impaired driving and empower them to make safe and responsible choices.

Thanks to the generous support of LCBO, its customers and staff, its 2015 Giving Back In Our Community campaign raised $2.3 million for the School Assembly Program. This enables MADD Canada to deliver more than 1,600 presentations of In the Blink of an Eye to more than half a million Ontario students in grades 7 - 12, at absolutely no charge to the schools.

For more information, or to check out a clip from In the Blink of an Eye, visit:

Contact Information

  • To RSVP for the event or to arrange an interview with a MADD Canada spokesperson, contact:
    Deb Kelly
    MADD Canada Communications Manager
    1-800-665-6233, ext. 240

    Genevieve Tomney
    Media Relations Coordinator, Corporate Communications