MADD Canada

MADD Canada

August 03, 2006 11:47 ET

In the name of sober driving: 'We help victims pick up the pieces'

The Health Sciences Association of Alberta's (HSAA) and Mothers Against Drunk Driving's (MADD Canada) summer campaign against impaired driving

Attention: Health/Medical Editor, News Editor, Transportation Editor EDMONTON, ALBERTA--(CCNMatthews - Aug. 3, 2006) - The slogan 'We help victims pick up their pieces' is provocative to ensure anyone gives the actions of drinking and driving a sober, second thought this summer.

The Health Sciences Association of Alberta (HSAA) and Mothers Against Drunk Driving (MADD Canada) have teamed up again this year during the peak crash times of the summer season -- during each of the long weekends -- to urge Alberta motorists not to drink and drive.

The 2006 campaign's punchy slogan is a line that appropriately reflects what the organizations do best - help the victims of impaired driving put their lives back together in the aftermath of a senseless drinking and driving tragedy. The collage of pictures on the campaign poster captures the many, various health care services HSAA union member deliver across the Province.

'We help victims pick up the pieces' is on posters in hospitals, schools, libraries, and liquor stores across the province. Radio public service announcements feature HSAA members sharing their on-the-job experiences about the victims of impaired driving. For the first time this year, campaign posters are on buses in Calgary and Edmonton.

"From the crash site to the emergency room, to intensive care and rehabilitation, Health Sciences members see first hand the tragic consequences of drinking and driving. With this awareness campaign, we hope to reduce the number of impaired driving crashes, saving lives and preventing injuries on Alberta roads," says HSAA president Elisabeth Ballermann.

Louise Knox, MADD Canada's Western Manager, urges motorist not to mix the activities of drinking and driving this summer. "Have a fun summer, drive sober on the roads and waterways, and don't get in a vehicle or a boat with a driver who has been drinking. Whether you're at the cottage or driving to summer parties, if you're drinking, don't drive."

HSAA is a labour union representing more than 13,000 professional, technical, support and ambulance workers in Alberta's health care system. MADD Canada is the pre-eminent national victims group with a mission to eliminate impaired driving and support the victims of this violent crime.

The organizations' public awareness drive runs from the Victoria Day to the Labour Day holiday weekend. Each year, volunteers from the ten MADD Canada Alberta Chapters participate in police roadside checkstops across the Province.
/For further information: David Kirkham, HSAA Communications Officer (780) 405-4684
/ IN: HEALTH, SOCIAL, TRAVEL, OTHER

Contact Information

  • Louise Knox, MADD Canada's Western Manager
    Primary Phone: 866-900-6233 ext. 222