Windfall Basics

January 17, 2012 12:10 ET

In The White

White Out Your Winter Blues for the Wear White 4 Windfall Campaign.

TORONTO, ONTARIO--(Marketwire - Jan. 17, 2012) -

Editors Note: There is a photo associated with this release.

Hello White, Goodbye January Blues! January is officially the month to welcome WHITE into your wardrobe and help support the 500,000 Torontonians living in poverty.

Windfall Basics is running its annual Wear White 4 Windfall (WW4W) Campaign to increase awareness surrounding poverty in the GTA. Toronto's leading celebrities are wearing white in support of Windfall's anti-poverty programs and spreading awareness to ensure that all those in need have the basic necessities of life.

"To give the gift of love and support and the promise of a new start is what it's all about. That's why we're on Earth… to care for each other and provide hope. WW4W does that for our neighbours, our sons, our daughters, our mothers, every single day. Every little bit helps and every little bit makes a huge difference in the life of someone who has nothing," says Dina Pugliese, Co-host, Breakfast Television (CityTV).

A special thanks to the 2012 WW4W Sponsors: TD Bank Group, Barrick Gold, America's Next Top Model Live, H&M and D+H.

Here's a sneak peek at some of the Wear White 4 Windfall Events:

January 1
  • Keep your eyes open for the WW4W Posters travelling on the TTC.

  • During the month of January, Melissa's Bowtique will donate 40% of their proceeds to WW4W
January 4
  • The Toronto Chapter of International Association of Administration Professionals (IAAP) focuses its monthly meeting on supporting Windfall - Members have been asked to wear a white item of clothing. $5 will be donated to Windfall by the Chapter for each attending member.
January 18
  • Boutique Bar will be hosting a "White Out Party" starting at 9:00 pm. 10% of sales will be donated to WW4W. Confirmed celebrity bartenders: Mike Chalut, Shawn Hewson, and DJ Jeff Kirkwood.
January 24
  • WW4W VIP Bridal Sale Preview - 50 % off retail prices

  • Ruth Promislow and Shawn Hewson from Bustle Clothing will host a special. White Out Prix Fixe Dinner at Winchester Kitchen & Bar in support of the WW4W campaign. Seating is at 7:00 pm.
January 25
  • WW4W VIP Bridal Sale Preview- 50% off Retail Prices.
January 26
  • Private Party at Amber, Hosted by Jessica and Ben Mulroney.
January 28
  • WW4W Bridal Blowout Sale - 50% Off Retail Prices.

For VIP media passes to any of the Wear White 4 Windfall events please contact Cindy Roemer at

About Windfall

Windfall, an award-winning charity, provides NEW donated clothing and other basic-needs items to 64,000 people in the GTA who are struggling with poverty. Over 21,000 of them are children. The items are distributed through 100 social service agencies, such as shelters for abused women and children, centres for newcomers to Canada and job-training programs. NEW basic necessities promote dignity and help increase life-improving opportunities. For every $1 spent to operate, Windfall puts $56 worth of NEW basic-needs items into the hands of those who need them most. Windfall also provides meaningful job-training placements and workshops for hundreds of people each year!

For further information about Windfall Basics, please visit

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