SOURCE: BlueLithium

October 26, 2006 16:47 ET

IN THIS CORNER: BlueLithium CEO Gurbaksh Chahal Debates Ad Network Competitors During ad:tech Ad Network Grudge Match

NEW YORK, NY -- (MARKET WIRE) -- October 26, 2006 -- BlueLithium, the company that's reinventing the ad network, announced today that founder, chairman and CEO Gurbaksh Chahal will participate in an ad network debate at ad:tech New York. The conference, to be held November 6-8, 2006 at the New York Hilton, is the premier event for interactive advertisers.

The online landscape can change on a daily basis as new players and product offerings burst onto the scene. While this increases demand for ad networks, it can also confuse media buyers, marketers, advertisers and Web site publishers as they face the questions: "Where does the greatest value lie?" and "Why do I need an ad network partner?" In this no-holds-barred panel debate, some of the top ad networks in the industry will attempt to answer these questions and explore how ad networks have evolved into useful and trustworthy business partners.

In less than three years, BlueLithium has grown to be one of the largest online ad networks, thanks in large part to its consistent innovation and commitment to results for its clients. During the debate, Gurbaksh will discuss the forward strides his own company has made in recent months, including the Top Innovator honor from Silicon Valley VC group AlwaysOn, as well as being named one of the "next big disruptors" by Business 2.0 in their October cover story.

Monday, November 6 at 1:15 p.m., begins round one of an hour-long debate moderated by Shar VanBoskirk, senior analyst of Forrester Research. Fellow panelists include: Dave Morgan, founder and chairman of TACODA Inc.; David A. Yovanno, general manager of ValueClick Media; Jim Meskauskas, vice president of online media of ICON International; Jim Diaz, senior vice president of sales and business development of Turn Inc.; and Roni Jenkins, East Coast director of digital of OMD Digital.

To arrange a meeting with Chahal, please contact Morgan McDowell at 919.833.9975 or

About BlueLithium:

Based in San Jose, CA, BlueLithium helps online marketers achieve extraordinary results by combining a powerful one-two punch of superior targeting and optimization capabilities. BlueLithium maximizes ROI for advertisers while increasing the value of ad inventory for publishers. Reaching 100M unique users or 51 percent of the Web, BlueLithium delivers 6 billion impressions per month across more than 1,000 sites. Founded in 2004, the company has been named one of the top 100 private companies in America for two consecutive years. For more information, please visit

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR for BlueLithium
    (919)833-9975 x.12
    Email Contact