SOURCE: EverBank

EverBank

September 01, 2010 16:28 ET

Inaugural EverBank Field Logo Unveiled; Part of Extensive New Look of Jacksonville Jaguars' Home

Launch Includes "Get Your Teal On" Events Leading to September 12 Season Opener

JACKSONVILLE, FL--(Marketwire - September 1, 2010) -  EverBank® Financial Corp -- one of the nation's largest privately-held bank holding companies -- and the National Football League's Jacksonville Jaguars today unveiled a new signage system for EverBank Field anchored by the new EverBank Field logo. The announcement included details of EverBank-hosted fan events leading to the Jaguars' opening regular-season game on September 12. 

In July, EverBank and the Jaguars announced a multiyear strategic partnership that includes the naming rights to EverBank Field, the home of the Jaguars.

The new signage system includes some 400 signs and covers more than 34,000 total square feet at the venue. In addition, EverBank Field directional signs will begin appearing throughout Jacksonville over the coming weeks, including at One EverBank Field Drive, the Jaguars' headquarters address. 

Many of the creative additions to EverBank Field will be visible at prime locations on the stadium's interior and exterior, including ticket windows, escalator towers, Touchdown Club entrances as well as light poles and flagpoles on the stadium grounds. Installation started this week. 

The distinctive designs feature vibrant colors and integrate the EverBank Field logo with various iconic Jacksonville and football images. 

The new design system will be launched in two phases with the first visible to fans at the Jaguars' Sunday, September 12 regular-season opener against the Denver Broncos. The second phase is scheduled to be completed mid season. 

"EverBank Field is an integral part of our national marketing platform and the new designs are the result of a disciplined and collaborative creative process between EverBank and the Jaguars," said EverBank Chairman and Chief Executive Officer, Robert Clements. "Our objective was to go beyond a traditional corporate branding approach and bring out the pageantry of a unique NFL experience using distinctive Jacksonville landmarks."

Said Wayne Weaver, Chairman and Chief Executive Officer, Jacksonville Jaguars, "The new EverBank Field signage creates an exciting new football experience for the team and its fans. We are thrilled at the innovation this partnership has produced in only one month's time." 

For fans at the Jaguars' September 12 season opener, the team and EverBank will host a formal unveiling of the EverBank Field logo during pre-game activities. 

EverBank also introduced a number of promotional events to be held during the week leading up to the September 12 game. The promotions include a daily "Get Your Teal On" scavenger hunt to culminate with an EverBank-hosted pep rally on Friday, September 10, from 5 to 8 p.m. at Jacksonville's St. Johns Town Center. 

The public rally will be promoted during the week preceding the season opener by on-air hosts of Jacksonville radio stations WOKV-AM/FM, WAPE-FM, WXXJ-FM, WFYV-FM and WJGL-FM. Starting on Tuesday, September 7, EverBank will sponsor the scavenger hunt for prizes to include daily Jaguars' ticket giveaways for the September 12 season opener, with clues to be provided on air by WAPE personalities. 

About EverBank Financial Corp
EverBank Financial Corp is a privately-held bank holding company headquartered in Jacksonville, Florida, with approximately $11.2 billion in assets, $9.0 billion in deposits, more than 2,200 employees, and over 700,000 customers nationwide. EverBank provides banking, investing and lending products nationwide directly to consumers and through a variety of businesses. EverBank has a 4-star rating from BauerFinancial. Banks rated 4 stars or more are considered "safe, financially sound and operating well above their regulatory capital requirements." In addition, EverBank has received numerous awards including Forbes and Online Banking Report's "Best of the Web," Kiplinger's Personal Finance magazine's "Best Checking Account" as well as other servicing, banking, and technology honors.

About Jacksonville Jaguars
The Jacksonville Jaguars joined the National Football League on Nov. 30, 1993. They began play in 1995 and became the most successful expansion franchise in NFL history by earning playoff berths in four of their first five seasons. The Jaguars rank 10th during their 15 seasons among the 32 NFL teams with a regular season record of 125-115.

About EverBank Field
Located on the shores of the St. Johns River in Jacksonville, EverBank Field is the 67,246-seat home stadium of the National Football League's Jacksonville Jaguars. In 2005, the stadium served as the host site of Super Bowl XXXIX. 

Contact Information

  • Media Contacts:
    Jacksonville Jaguars
    Dan Edwards
    904 633 6202 office

    for EverBank
    Kevin O'Keefe
    646 325 7739