ST. LOUIS, MO--(Marketwired - July 15, 2013) - At a time of year when charities struggle to find funding, July 15, 2013, marks the first Social Media Giving Day across the U.S.
Mayors and Governors across America have declared Social Media Giving Day as well, and consumers and organizations are being asked to leverage social media as a means to give to their favorite charity or cause.
"There are so many charitable organizations doing essential work year round," said Chris Sommers, cofounder of Givver.com, a platform that allows Twitter users to Tweet donations to charities. "But summertime tends to be slow and thus we hope Social Media Giving Day has a significant impact on charities and enable them to do even more in our communities."
Texting donations for charitable purposes is commonplace but oftentimes up to 40 percent of text donations go to the wireless carrier, not the charity.
Social media giving tools include Sommers' Givver.com, as well as Fundly.com, Snowball.com, and various custom tools that have been developed by charitable organizations themselves, such as SocialFund.org and GoFundMe.com.
To use Givver, for example, a consumer or organization signs up at Givver.com using a secure form. From that point, they can simply Tweet #Give along with a dollar amount at a specific charity, for example: #Give $10 @nashvillesymph. The donation is immediate, surprisingly easy, and (at least for now) Givver doesn't charge you or the charity a fee.
That's why singer-songwriter Ben Folds is using Givver to raise funds for the Nashville Symphony. For just a $3 donation via Twitter, you are entered in a drawing to attend the Nashville Symphony performance of Ben Folds' concerto. You can donate and enter at https://givver.com/nashville-symphony.
"In looking for a social media partner to assist us with our campaign, our staff was thrilled that we could develop a strategy and implement within 24 hours!" Laurie Davis, publicist for the Nashville Symphony, said. "It was a perfect solution when a quick and efficient solution needed to be done quickly, that staff at Givver.com was extremely helpful."
Mayoral and Gubernatorial declarations establishing July 15 as Social Media Giving Day have been made by Governor Jay Nixon (Missouri), Mayor John Sorey (Naples, FL), Mayor Buddy Dyer (Orlando, FL), Mayor Nancy McFarlane (Raleigh, NC), Mayor Mark Mallory (Cincinnati, OH), Mayor Tom Barrett (Milwaukee, WI), Mayor Jacques Roy (Alexandria, LA), Mayor Sam Kooiker (Rapid City, SD), Mayor Francis Slay (St. Louis, MO), Mayor Dan Snarr (Murray, UT) and the entire City Council in Pittsburgh, PA.
"Particularly amongst millennials, there's an inherent connectivity between social media and charitable giving," said Sommers. "And all types of organizations recognize that social media goes well beyond snapping pictures of your breakfast or updating which restaurant you're sitting in, so we hope that Social Media Giving Day ultimately gives greater, more tangible meaning to the use of social media."
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