SOURCE: SmartBug Media, Inc.

August 24, 2016 06:00 ET

Inbound Marketing Agency SmartBug Media Publishes Guide to Webinars

Leading HubSpot Partner's E-Book Is a Start-to-Finish Resource on Hosting Lead-Generating, Customer-Delighting Events

IRVINE, CA--(Marketwired - August 24, 2016) - SmartBug Media, a leading inbound marketing agency assisting businesses in generating leads, increasing awareness, and building brand loyalty, today announced it is publishing a guide to incorporating webinars into an overall inbound marketing strategy. The e-book, The Marketer's Guidebook to Hosting a Webinar, is available as a free download at http://www.smartbugmedia.com/the-marketers-guidebook-to-hosting-a-webinar.

For many companies, a webinar represents the only time they present to a large audience of leads, customers, and industry experts. Businesses that have never hosted a webinar may feel understandably stressed in their first attempt. However, webinars are one of the greatest tools in a marketer's box for all stages of inbound marketing. SmartBug's new e-book guides businesses on how to create effective webinars that attract visitors to their websites and move leads down the sales funnel. Features of the guide include:

  • Eight ideas to help marketers determine a webinar topic
  • Advice for choosing a speaker and format for a webinar
  • Other key people who should be involved with the process
  • Tips on promoting a webinar
  • Key slides every webinar should include
  • Advice for overseeing and recording the event, as well as what to do after the webinar is over

"Webinars can be incredibly useful for attracting visitors, converting those visitors to leads, closing those leads into customers, and delighting those customers into becoming evangelists," says Ryan Malone, SmartBug's CEO and Founder. "These events take a little work to pull off but are well worth the effort. Our new e-book is a start-to-finish resource to help marketers introduce successful webinars into their inbound strategies."

To download this e-book or learn more about SmartBug Media, visit http://www.smartbugmedia.com.

About SmartBug
For more than seven years, SmartBug Media has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. SmartBug is one of a handful of HubSpot Diamond partners in the world and is the highest-rated agency in the history of the HubSpot ecosystem. We also boast the highest ROI documented from any HubSpot partner -- 3,558% and 14,500% ROI on a six-month and three-year campaign.

For a free inbound marketing or Web design consultation, or to learn more, visit http://www.smartbugmedia.com/ or call 949-236-6448.

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