SOURCE: HubSpot, Inc.

December 12, 2008 09:30 ET

Inbound Marketing Music Video Goes Viral on YouTube

"You Oughta Know Inbound Marketing" Reaches 10,000 Views in First 24 Hours

CAMBRIDGE, MA--(Marketwire - December 12, 2008) -


News Facts

-- HubSpot, an inbound marketing software company, released a video, "You Oughta Know Inbound Marketing," on Monday about the advantages of inbound marketing compared to the shortcomings of traditional outbound marketing.

-- HubSpot's video features a disgruntled and raging female office employee singing lyrics about the inefficiency of outbound marketing tactics and the significance of using inbound marketing techniques such as blogging, search engine optimization, landing pages, and social media to obtain leads.

-- The video went viral within the first few hours of its release, reaching over 37,000 views on YouTube in 4 days and achieving several YouTube honors, including rankings in the "Most Viewed" and "Top Favorited" categories and the top result in a YouTube search for the keyword "marketing."

-- The component pieces of the song and video are available for download on the HubSpot Internet Marketing Blog. Readers are encouraged to remix and share their own YouTube videos based on this song.

-- The video, lyrics and components can be found on the HubSpot Internet Marketing Blog: http://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-Inbound-Marketing.aspx

Quote, Attributable to Mike Volpe, VP Marketing, HubSpot

"We love using creative ways to get the word out about HubSpot's products, services and philosophy. Making a video that has the potential to be viral is not only a fun marketing technique but also a great way to exemplify the inbound marketing values HubSpot advocates."

About HubSpot

HubSpot is an inbound marketing system that helps your company get found online, generate more inbound leads and convert a higher percentage of them into paying customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and paying customers. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com.