SOURCE: HubSpot, Inc.

HubSpot

Inbound Marketing University

September 16, 2009 10:11 ET

Inbound Marketing University by HubSpot to Feature Gary Vaynerchuk and Avinash Kaushik

IMU Opens Free Registration for October Marketing Retraining Program Taught by Expert Volunteer Faculty

CAMBRIDGE, MA--(Marketwire - September 16, 2009) - HubSpot, Inc. announces registration for its next Inbound Marketing University (http://www.inboundmarketing.com/university) (IMU), HubSpot's free marketing retraining program. The upcoming October program features all past IMU courses plus new Internet marketing webinar classes taught by two new volunteer professors: Google's Analytics Evangelist, Avinash Kaushik of Market Motive and video blogging and personal branding expert, Gary Vaynerchuk of Wine Library TV. The IMU program launches on Tuesday, October 27 and concludes with the certification exam available from October 29 to November 12, 2009.

"Advanced Marketing Analytics" will be taught by Web analytics guru and best-selling author Avinash Kaushik, whose new book, Web Analytics 2.0, is based on the What, How Much, Why, and What Else of Web analytics and will be released in mid-October. "Passion-inspired Video and Other Creative Content" will be led by Gary Vaynerchuk, SXSW '09 keynote speaker and author of Crush It!, which shows readers how to find their passion and turn it into a flourishing, monetized business (also to be released in October). Registrants who complete the October session and pass the exam will become Inbound Marketing Certified Professionals and receive an official certificate and certification badge. IMU is open to anyone interested in learning about inbound marketing, including past IMU students, both certified and uncertified.

"We're happy to be continuing the program in October with such esteemed marketing experts joining us as volunteer professors," said Brian Halligan, CEO and founder of HubSpot. "Gary Vaynerchuk and Avinash Kaushik are great additions to the program, and they will definitely provide October registrants with valuable information about marketing analytics and creative content."

"Once I told a client of mine about all I had learned through the IMU classes, he was so excited to move forward and work with me on his Inbound Marketing Strategy," said Liz Gallagher, Inbound Marketing Certified Professional and President of Web Image Designs. "We have since then created a step-by-step plan and are working on implementing some changes to his website before we move onto promotion through social media and email marketing. It's all very exciting!"

To register for the October IMU program, please visit http://www.InboundMarketing.com/University.

Inbound Marketing University is hosted on http://www.InboundMarketing.com, a new online community created by HubSpot for all those interested in the growing industry of inbound marketing. Check out HubSpot's other free resources at http://www.hubspot.com/marketing-resources.

About InboundMarketing.com

InboundMarketing.com is a destination site and online community for anyone interested learning and profiting from inbound marketing, the new style of marketing that emphasizes conversation, linking and social media awareness. InboundMarketing.com brings together all stakeholders who are involved in the growing industry of inbound marketing in order to learn, share knowledge and build relationships. InboundMarketing.com is hosted and moderated by HubSpot, Inc.

About HubSpot

HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot's free marketing tools can be found at http://grader.com.