SOURCE: Eightfold Logic

Eightfold Logic

July 26, 2011 09:18 ET

InboundWriter Expands Content Strategy Engine to Include Reader Targeting

Social Writing App Now Lets Writers Choose Different Content Strategies for Improving Search & Social Relevance, Demographic Targeting

SAN FRANCISCO, CA--(Marketwire - Jul 26, 2011) - Eightfold Logic, an inbound marketing innovator, today announced that it has expanded the content strategy engine of its social writing app InboundWriter to include Reader Targeting, a powerful new capability that enables writers to target their content by reader education level.

With Reader Targeting, users simply choose which education level they would like to target -- elementary, middle school, high school, college, post-graduate or all education levels -- and InboundWriter will provide guidance and scoring on writing to that audience. Users can gauge their progress in real-time through an interactive graphic dashboard that also measures online writing strategies related to search and social optimization.

While other services can determine the grade level of a document using industry standard algorithms, InboundWriter is the first and only service to incorporate reader targeting as a content strategy, and to provide coaching on addressing a specific audience.

"People write for a variety of different audiences and purposes, often outside of their comfort zones," said Eric Soenstrom, Chairman of the English Department at the University of the Pacific (UoP). "InboundWriter makes it easier to target your specific demographic, while also fine tuning for search and social relevance."

Reader Targeting expands InboundWriter's scope to include other types of digital content optimization. Users of the cloud-based service can easily now select strategies related to search and social, reader targeting, and other planned strategies.

"Our goal is to help writers create more relevant digital content, that ultimately drives business results," said Rand Schulman, Chief Marketing Officer for Eightfold Logic. "Based on customer feedback, we wanted to expand our optimization capabilities and give users an easier way to better target their audience."

To sign up and get eight free documents per month, please visit www.inboundwriter.com.

About InboundWriter -- InboundWriter is a cloud-based social writing application that makes it easy for writers and online content producers of all types to create more relevant and shareable online content. InboundWriter integrates real-time search and social intelligence directly into the writing process itself, making it an indispensable tool for content producers who want to increase audience reach, engagement and online conversion. Until now, the traditional writing process was broken into separate stages -- research, writing and online optimization. InboundWriter combines them for the first time in the cloud to drive better business results. InboundWriter provides users with eight free documents per month to optimize their content. For more information, visit www.inboundwriter.com, read our blog or follow us on Twitter and Facebook.

About Eightfold Logic -- Eightfold Logic is an inbound marketing innovator. The San Francisco-based company is privately held and is venture-backed by Rho Canada Ventures, Castile Ventures, Formative Ventures, Retro Venture Partners and The Entrepreneurs' Fund III. For more information contact, please visit www.eightfoldlogic.com.

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