SOURCE: Research Now

Research Now

February 14, 2013 19:58 ET

Inbox Me, Latte Luv; New Study by the Research Now Healthcare Team Reveals Studs and Duds for This Year's Valentine's Day

PLANO, TX--(Marketwire - Feb 14, 2013) - It's Valentine's Day and regardless of what makes your heart pitter patter, most Americans don't look to the Motor City for dancing and romancing. Only 2% of respondents surveyed in a recent Research Now study reported that Detroit seems like a cool place to celebrate the day of love.

The majority of respondents reported that their favorite Valentine's Day activity is spending a romantic evening at home (45%), followed closely by dinner and a movie (43%). Despite the growth of deal-of-the-day websites, only 5% of respondents surveyed reported that they will take advantage of whatever looks good on Groupon. And an even smaller percentage enjoy dancing (3%) or ... hanging out with mom (4%).

When asked where respondents would go if they could go anywhere in the world for Valentine's Day, the majority reported that Venice (46%) and Paris (40%) were top of their list for romantic getaways. Casablanca and Hong Kong received the remaining 12% of respondents' vote (6% and 6%, respectively).

Some like it milk. Some like it dark.
According to the study, 48% of survey respondents acknowledged their affection for milk chocolate when receiving a heart-shaped box. Despite the many health benefits that dark chocolate provides -- including helping to lower blood pressure -- a smaller 38.5% of respondents prefer dark chocolate from their Valentine, with females enjoying dark chocolate more than males. An even smaller percentage of respondents also enjoy white chocolate (8.5%) and sugar- and trans-fat free chocolate (1%), while the remaining respondents reported that it doesn't matter what they receive in their box, as long as it's in the shape of a ring (4%).

Modern day conversation
When it comes to those colorful pastel candy hearts -- and once early lessons in flirting -- INBOX ME wins among 37% of respondents' vote as the next grown up conversation for the modern day candy heart. This is followed closely by LATTE LUV (36%) -- with a majority of female votes over male. And there are also the occasional 401K 4LYF (14%), ONLYN GF (9%) and AVOID NOID (4%) conversationalists.

Keep your heart happy and healthy
While Valentine's Day might be nearly over for most of the world, there is still time to recognize that February is also American Heart Month. When asked about heart health, over half of respondents reported (56%) they never check their pulse when engaging in cardiovascular activity. Conversely, 16% of respondents surveyed check their pulse several times during their workout, 13% check their pulse once during their workout and 12% check their pulse just before and just after their workout. The remaining 3% surveyed opt not to participate in cardio, but instead lift weights.

About the methodology
The Research Now Healthcare team surveyed 884 people aged 18 and over from February 9th to February 12th, 2013. The survey was conducted online within the United States via Research Now's e-Rewards® Opinion Panel.

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world's consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in 25 offices globally and is recognized as the market research industry's leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back. To find out more or begin a conversation with us, visit

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