SOURCE: Inca Designs

February 15, 2011 16:01 ET

Inca Designs Featured in Industry's Most Prized Publication, the 2011 Sports Illustrated Swimsuit Issue

South Beach Based INCA Makes Its Eagerly Awaited Return to Sports Illustrated

MIAMI, FL--(Marketwire - February 15, 2011) - INCA DESIGNS INC. (PINKSHEETS: IDGI) continues to make international waves both in the beaches and in the media with its 2011 Resort Collection. INCA is thrilled to announce its inclusion in this year's coveted Sports Illustrated ("SI") Swimsuit Edition, as well as in its online version and additional promotional videos. The most prestigious and eagerly anticipated publication in the industry, Sports Illustrated Swimsuit Issue hit newsstands today.

Inca's Gabrielle bikini is featured on page 120, and is worn by the stunning, world-famous supermodel Julie Henderson. Additionally, Inca is featured online at www.SI.com.

With more than 66 million readers exposed to the print version, SI.com and other multimedia channels, Sports Illustrated's Swimsuit issue receives the largest circulation of any magazine in the world. "Appearing in Sports Illustrated is the most sought-after acknowledgment in our industry," says INCA's CEO and Designer Stacy Josloff. "Considering the number of suits they receive from such a vast number of designers, the chances of any brand's product being included is rare. Our appearance in SI puts INCA in the top echelon of the swimwear industry," she continues.

Behind all the most beautiful models in the world, the Sports Illustrated Swimsuit issue is a catalog of 'who's who' in the swimwear design marketplace. According to SI, the fashion closet holds roughly 25,000 swimsuits for the editors to choose from. With an estimated 22 million female readers using the issue as a shopping guide each year, being featured directly correlates to an increase in a designer's business. Sports Illustrated successfully serves as a platform to upstart companies and has helped them become multi-million dollar businesses in a relatively short period of time.

INCA is eager to share that they have already begun receiving orders for suits in this year's issue. "We, at INCA, are excited for the anticipated influx of purchase orders from individuals and retail stores for our current collection. More and more consumers and retailers use the SI swimsuit issue as a shopping guide for the spring and summer seasons," says Josloff. "Sports Illustrated serves as a continual source of new business, and the issue will remain in newsstands for an entire year," added Josloff.

Regarding INCA's appearance and its effect on the company's financials, Josloff states "the anticipated increase in wholesale orders should lead to both top and bottom line earnings, and greatly increase value to INCA's shareholders. I am extremely excited for INCA's future and growing INCA into an international household name."

ABOUT INCA DESIGNS:
Inca Designs Inc. designs, sources and sells high fashion designer swimwear, resort wear and accessories for the wholesale and retail markets under the brand name Inca. The Company has also expanded its apparel lines to include children's fashion with Inca Girl launched in 2005, and is planning a new line of home accessories. This Miami-based swim and resort wear designer currently markets its apparel through several retail boutiques and specialty including Ritz-Carlton, Swimwear Boutique, Beloved Star, 25 Park, and on e-commerce powerhouses such as shopbop.com and others. Inca branded apparel is sold in US, Europe, Asia, and the Caribbean. Additionally, Inca is now represented by Salon-9, the wholesale buyer showroom started by Red Carter, in Los Angeles and New York.

The Inca brand was launched in 2000, originally inspired by Peruvian art and culture. Stacy Josloff, Inca designer and CEO, created a line of swimwear that incorporated bright colors, intricate detailing and exotic textiles. The line enjoyed immediate success and gained strong visibility when Hollywood celebrities such as Kelly Ripa, Brooke Shields, Molly Simms, Denise Richards and Swimsuit Supermodel Marissa Miller became early patrons. Inca Designs Inc has previously appeared in magazines such as Cosmopolitan, Vogue, Glamour, US Magazine, Runway, People, WWD, and on national television's Good Morning America, the NBC's Today show, and has also appeared on local NBC and CBS affiliates.

FORWARD LOOKING STATEMENTS:
Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Act of 1995. Such statements involve known and unknown risks, uncertainties and other factors that may cause results to differ materially. Such risks, uncertainties and other factors include but are not limited to new economic conditions, risk in product development, market acceptance of new products and continuing product demand, level of competition and other factors described in reports and filings with regulatory bodies.

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