SOURCE: Inca Designs

February 17, 2011 09:00 ET

INCA Designs Sees Significant Editorial and Dramatic Financial Effects From Being Featured in the 2011 Sports Illustrated Swimsuit Issue

South Beach Based Inca Projects Sales to Increase Dramatically Both Over Short and Long Term

MIAMI, FL--(Marketwire - February 17, 2011) -  INCA DESIGNS INC. (PINKSHEETS: IDGI) is already seeing its financial fortunes and editorial inquiries from major fashion magazines rise from its feature in this year's coveted Sports Illustrated ("SI") swimsuit edition as well as its online version and promotional videos. 

As stated in INCA's prior press release, INCA's Gabrielle suit is featured on page 120, worn by the stunning and world-famous supermodel Julie Henderson. Additionally, INCA had 7 photos, containing 4 different swimsuits, placed in the online swimsuit version of SI.com. In addition to Julie Henderson, Genevieve Morton and Alyssa Miller are also featured wearing INCA suits.

"The attention INCA has received from yesterday's release of the SI swimsuit edition has far exceeded even our lofty expectations," stated Stacy Josloff, INCA's CEO and designer. "We have already received a sizable purchase order from Everything But Water, and have received various inquiries from numerous other major retailers that intend on purchasing INCA swimwear. Our PR company has also indicated that their phones are ringing off the hook with interest in the INCA resort line as well as numerous editorial opportunities for our company."

Within the last 24 hours, INCA has received inquiries from both Vogue and Elle magazines to feature their resort wear in future editions of their magazine, spurred by the buzz created by SI. "We believe that SI, and our appearance in other major fashion publications, will create a snowball effect for the financials of our company," continued Josloff. "As the INCA brand continues to gain international name recognition, more and more major retailers will place sizable orders, which will continue to contribute to our continued increase in quarter over quarter revenue. The fashion industry flocks to the 'who's who' of the industry, and Sports Illustrated Swimsuit is the bible in the swimsuit world."

There is incontrovertible evidence that a small company's appearance in the SI swimsuit issue leads to multiple times the revenue for the company prior to its SI publication. For example, Lisa Curran has publicly stated through a CNBC documentary that its revenues went from $150,000 to $5 million in sales over a period of time. "We believe, and expect, this type of growth to similarly occur with INCA," states Josloff. "We have the manufacturing capacity and the business framework to make it happen. Our showroom, Salon-9, now has the powerful marketing tool of 'as shown in Sports Illustrated' to present to its major wholesale buyers. Regarding our stock and financials, once the world realizes what SI means to our pro forma projections, we strongly believe the market will adjust accordingly. With anticipated strong demand for our product, we expect to similarly meet and exceed $5 million in annual revenues in relatively short order. We will continue to regularly update our shareholders with other orders we receive and will adjust our financial projections accordingly. "

INCA has created 2 separate lines of resort wear this year in anticipation of increased demand of its products. 

ABOUT INCA DESIGNS:

Inca Designs Inc. designs, sources and sells high fashion designer swimwear, resort wear and accessories for the wholesale and retail markets under the brand name Inca. The Company has also expanded its apparel lines to include children's fashion with Inca Girl launched in 2005, and is planning a new line of home accessories. This Miami-based swim and resort wear designer currently markets its apparel through several retail boutiques and specialty including Ritz-Carlton, Swimwear Boutique, Beloved Star, 25 Park, and on e-commerce powerhouses such as shopbop.com and others. Inca branded apparel is sold in US, Europe, Asia, and the Caribbean. Additionally, Inca is now represented by Salon-9, the wholesale buyer showroom started by Red Carter, in Los Angeles and New York.

The Inca brand was launched in 2000, originally inspired by Peruvian art and culture. Stacy Josloff, Inca designer and CEO, created a line of swimwear that incorporated bright colors, intricate detailing and exotic textiles. The line enjoyed immediate success and gained strong visibility when Hollywood celebrities such as Kelly Ripa, Brooke Shields, Molly Simms, Denise Richards and Swimsuit Supermodel Marissa Miller became early patrons. Inca Designs Inc has previously appeared in magazines such as Cosmopolitan, Vogue, Glamour, US Magazine, Runway, People, WWD, and on national television's Good Morning America, the NBC's Today show, and has also appeared on local NBC and CBS affiliates.

FORWARD LOOKING STATEMENTS:

Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Act of 1995. Such statements involve known and unknown risks, uncertainties and other factors that may cause results to differ materially. Such risks, uncertainties and other factors include but are not limited to new economic conditions, risk in product development, market acceptance of new products and continuing product demand, level of competition and other factors described in reports and filings with regulatory bodies.

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