SOURCE: Incapsula


November 12, 2014 09:00 ET

Incapsula Finds DDoS Attacks Cost Businesses an Average of $500,000

Incapsula's DDoS Impact Report Reveals Nearly Half of All Businesses Have Experienced a DDoS Attack

REDWOOD SHORES, CA--(Marketwired - Nov 12, 2014) - Incapsula, the cloud-based website security and performance service, today released its DDoS Impact Report. Based on a survey of 270 North American companies, the report found that 45 percent of the companies surveyed have been hit by a DDoS attack, with the average DDoS attack costing businesses half a million dollars.

While the majority of DDoS attacks tend to be brief -- 86 percent of attacks last for less than a day, and 68 percent last for less than 13 hours -- they have the potential to cause significant damage. The estimated cost of an attack is $40,000 per hour. However, the costs of these attacks are not just financial; 87 percent of respondents that have experienced an attack have suffered at least one non-financial consequence:

  • 52 percent had to reconfigure hardware or software
  • 50 percent had a virus or malware installed or activated
  • 43 percent experienced loss of consumer trust
  • 33 percent experienced customer data theft
  • 19 percent experienced loss of intellectual property

"We believe that with the costs for attackers decreasing and costs for businesses increasing, DDoS targets have broadened from financial institutions and government sites to any company that depends on its online channels, like online retailers and SaaS vendors," said Marc Gaffan, CEO of Incapsula, an Imperva company. "With ransom requests as low as a few hundred dollars yielding positive returns for attackers, even small technology start-ups are being targeted and taken down."

To learn more about DDoS attacks and its effect on businesses, read the Incapsula DDoS Impact Report here:

To help organizations prepare themselves for the potential impact of a DDoS attack, Incapsula published the DDoS Response Playbook, which provides organizations a suggested step-by-step DDoS readiness plan. The free guide also helps businesses navigate a DDoS attack, from how to respond to an attack when it's happening, to what actions to take following one. It can be accessed online here.

About Incapsula
Incapsula is a cloud-based Application Delivery Service that makes websites safer, faster, and more reliable. Incapsula offers websites, large or small, enterprise-grade web application security, DDoS mitigation, performance optimization and load balancing.

Incapsula, an Imperva (NYSE: IMPV) company, was founded in 2009 by a group of industry veterans with strong backgrounds in web application security, online safety and identity theft. Imperva is the pioneer of the third pillar of enterprise security with a new layer of protection designed specifically for physical and virtual data centers. For more information, visit, follow us on Twitter @Incapsula_com, or visit our blog.

Forward Looking Statements

This press release contains forward-looking statements. These forward-looking statements are subject to material risks and uncertainties that may cause actual results to differ substantially from expectations. Investors should consider important risk factors, which include: the risk that Imperva's products are not adopted at levels that Imperva anticipates; the risk that competitors may be perceived by customers to be better positioned to help handle security threats and compliance; and other risks detailed under the caption "Risk Factors" in Imperva's Form 10-Q filed with the Securities and Exchange Commission, or the SEC, on November 7, 2014 and the company's other SEC filings. You can obtain copies of Imperva's SEC filings on the SEC's website at

© 2014 Incapsula, Inc. All rights reserved. Incapsula and the Incapsula logo are trademarks of Incapsula, Inc.

Contact Information

  • Media Contact
    Michelle Dailey for Incapsula
    Email Contact
    (415) 432-2458