October 08, 2009 10:23 ET

Incentium Appoints Sara Sampson as Senior Vice President of Marketing and Business Development

CHATTANOOGA, TN--(Marketwire - October 8, 2009) - Incentium, formerly VIPGift, announced today the appointment of Sara Sampson as Senior Vice President of Marketing and Business Development. Sampson brings more than 25 years of marketing and business development experience to her new role, as well as considerable loyalty and incentive industry knowledge.

"We are thrilled Sara is joining Incentium," said Richard Char, Company President and CEO. "Our Marketing team has made enormous strides in the past six months, extensively revising our product roadmap, overseeing the definition and launch of six new applications, and rebranding the new Incentium company name and marks. Sara's expertise in marketing and business development and her extensive background as a senior executive in the loyalty and incentives space, will build on this momentum and help propel our company to the next level."

From 1992 to 2004, Sampson held a variety of executive roles at Carlson Marketing Group, including Senior Vice President, Asia-Pacific; Senior Vice President, Midwest Region; and Senior Vice President, National Accounts. Upon leaving Carlson Marketing Group, Sampson served as a senior executive at Lifetouch, Inc., the world's largest employee-owned photography company.

"It's an exciting time to return to the loyalty and incentive industry," said Sampson. "I look forward to developing additional programs, applications, business models and relationships as we continue to redefine the industry."

Sampson is based in the Company's Minneapolis office and can be reached via email at sara.sampson@incentium.com.

About Incentium

Incentium (www.incentium.com), formerly VIPGift, is a leading provider of employee, customer, and sales channel incentive and loyalty programs to the Fortune 500 and top tier emerging businesses. Incentium has distinguished itself by providing full service incentive solutions and technologies to help drive growth and achieve strategic corporate objectives for its customers. Clients use Incentium's products and services for customer acquisition, loyalty, and rebate programs; employee recognition, service award, productivity, and retention programs; and sales incentives and channel performance programs. Incentium's wide array of customized rewards -- including points, merchandise, prepaid cards, and merchant cards -- have helped position the company as a market leader in the incentives industry. The Company is backed by Summit Partners, a private equity growth fund with more than $11 billion in capital, and Bridgescale Partners, a private equity and venture capital fund focusing on late-stage, technology-enabled companies. Incentium was founded as VIPGift in 2000 and is based in Chattanooga, Tennessee with offices throughout the US.

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