SOURCE: Greatest Hotels Group

Greatest Hotels Group

November 06, 2013 13:28 ET

Increase Direct Reservations and Improve Your Presence on Google With Google Business Photos and Greatest Hotels Group

SAN DIEGO, CA--(Marketwired - Nov 6, 2013) -  Greatest Hotels Group is showcasing their partnership with Google today in a way that will evolve how people experience luxury hotels online. Travelers often have to search multiple sites for the best luxury hotels located around their destination, often able to only view static photos of the hotel itself.

Google Business Photos has completely reinvented the virtual tour by bringing a similar concept as Google Street View right into your hotel property. This new and innovative way to experience a hotel before you arrive will change the way that travelers research luxury hotels forever by offering this experience directly on both Google and on your property's website.

If you (as a customer) are looking for a perfect hotel or resort for that special occasion, you would search on your mobile phone, tablet, or computer for hotels or resorts on google.com, Google Maps, or Google+ Local, and look at the ratings and comments. But "a picture is worth a thousand words" and wouldn't it be great to check out images of the hotel's neighborhood or resort's property on Google Street View, then go inside to walk through and explore the ambiance and property before you arrive?

As a certified agency partner of Google Business Photos, in February of 2014, Greatest Hotels Group will launch a site called GreatestHotels.com that will house these interactive panoramic tours from the most luxurious hotels and resorts, providing a new avenue for hotels to increase direct reservations. Not only will these images appear on GreatestHotels.com but also on Google searches, Google Maps, and Google+ Local, but you can easily embed panoramic photos on your own website, social media pages, and more! 

As company Director, Business Development Ian Parnes explains:

"We want to help hotels increase direct reservations. By providing a better visual experience of a hotel or a resort property, and making it available on Google and GreatestHotels.com, we create a unique value proposition for hotels, resorts and their customers."

This natural evolution from standard static photography to dynamic interactive photo tours is the dawn of an entirely new and innovative way to help travelers make decisions on where to stay. We're very excited to be able to not only improve consumer experience but also offer hotels and resorts the opportunity to own their online traffic and reservation processes.

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