SOURCE: Aberdeen Group

Aberdeen Group

September 09, 2009 10:00 ET

Increase Revenues With Video Conferencing and Collaboration

Improve Sales, Talent Acquisition, Customer Service, Product Development, and Project Management Through Effective Video Collaboration

BOSTON, MA--(Marketwire - September 9, 2009) - Improve revenues, acquire better talent, and bring products to market more quickly -- these are the benefits that top companies are realizing through video collaboration based on new research from Aberdeen Group, a Harte-Hanks Company (NYSE: HHS). "Enterprise Video Collaboration: The ROI of Video in Sales, Product Development, and Project Management" demonstrates the business value that over 120 enterprises have gained through video conferencing technologies and reveals the strategies that provide true and measurable value.

By driving deeply into enterprise behaviors, this research shows how top performers have used video collaboration to realize double-digit improvements in accelerating product development, reducing the cost-to-hire for strategic hires, improving the time to close opportunities, and optimizing both the time and cost used for strategic projects.

"Video has progressed from a niche tool for executives to a broad-based business enabler that drives productivity throughout the enterprise," said Hyoun Park, research analyst, Aberdeen. "Photo-realistic telepresence suites, IP-based fixed room systems and PC-based video solutions are all important tools in providing ubiquitous, high-quality video solutions to employees."

Although video has been associated with reductions in travel costs and travel time, there has been little research showing more specific business benefits. To document the current benefits of video, this primary research demonstrates how video collaboration is being used to support and strengthen businesses throughout all of their most vital value-creating processes. By demonstrating the people, processes, and technologies used to create optimal video collaboration deployments, this research shows companies how to justify investments in video collaboration based on the business benefits that can be realized.

A complimentary copy of this report is made available due in part by the following underwriters: Tandberg. To obtain a complimentary copy of the report, visit:

Visit for additional access to complimentary Information Technology Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
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Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
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