SOURCE: MyCollegei, LLC

February 25, 2010 12:00 ET

Increase in YouTube Videos Submitted by College Applicants to Admissions Offices Raises Privacy Concerns

Schools Throughout U.S. Look to as Free, Centralized and Secure Alternative

LOS ANGELES, CA--(Marketwire - February 25, 2010) - College bound seniors and juniors are Internet video savvy, but the spate of YouTube videos aimed at college admissions offices draw concerns among admissions directors and parents with regard to privacy and protection, according to -- a free-to-students Internet video platform that colleges and universities throughout the U.S. are using as a way to engage and learn more about applicants.

"Students and parents need to protect their online presence, especially on video. YouTube videos have no expiration date," said Bill Barnett, CEO of "Video is a dynamic way for admissions officers to see another dimension of applicants, but it's important that students safeguard their good names and avoid cyber fraud. All of the videos on are removed after one year." is a secure, easy to use platform created for domestic and international students to build an online interview profile. College admissions offices draft their own questions, and students respond to those questions with custom videos created just for the interview process.

"We offered applicants the option of creating a video interview that addresses key points that impact our admissions decisions, so students are providing usable information that truly enhances their application," said Angel B. Pérez, director of admission at Pitzer College. "The guidelines are good and provide relevancy for decisions and cues for students that further ignite creativity and individuality, but we would not do this if we were not also assured a very high standard of student privacy and security. That's why we could not leave this to a simple YouTube."

Barnett cautioned that forwarding a YouTube link to an admissions official can be risky, especially if there are other videos on the site that the student doesn't want them to see.

"We hear a lot from admissions officials about damaging videos they inadvertently stumble across while viewing footage the student actually wanted them to see from YouTube and other sites," Barnett said.

In addition to security, is focused on ensuring access. Students from all economic backgrounds are provided the tools to craft a video profile. Access is a requirement to the nation's finest schools, and most want to be certain that no applicant is excluded in the process.

About is an innovative tool for students to differentiate themselves and offers a unique opportunity for schools to interact with applicants via short, student-submitted video interviews that link to either the Common Application supplement or the university/college website. Interviews are stored on a secure website available only to the institution where applicants' interviews can be accessed anywhere, anytime in simple formats that are easy to open and search while remaining private. For more information, visit

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