August 31, 2009 10:00 ET

Increased Demand for Southern California Apartments Amid Falling Rent Prices

SANTA MONICA, CA--(Marketwire - August 31, 2009) - While rent prices from Santa Barbara to San Diego remain low, landlords and tenants are turning to to fill vacancies and hunt for the perfect apartment at the right price.

Over the past three months, the number of online visitors to has increased 25 percent, as have calls to its six offices throughout Southern California. The number of text messages the service receives has doubled to 5,000 each day.

"The number of renters and landlords interested in renting or listing properties has really gone through the roof," says Mark Verge, owner and CEO of "Our staff is growing and eager to accommodate this rising number of clients. We want landlords and renters to know that is absolutely the best resource for connecting quality tenants with a huge number of property listings across the Southland." currently lists more than 29,000 rental properties -- from apartments and houses to roommate seekers and vacation rentals. Prospective tenants can view property details, photos and three-dimensional tours while landlords get unlimited ads and powerful online tools, including price comparisons.

In the last year, consumer prices have fallen at their steepest rate since 1950, the Labor Department reports, while a recent survey of more than 50,000 rental properties listed with shows average monthly rents in Southern California have dropped 20 percent in the same period.

Economists are predicting the end of the recession is around the corner and, based on an increase in calls to from outside the Southern California region, some clients are turning obstacles into opportunities by relocating to the area in hopes of new prospects.

"There is an influx of a different group of renters than we have seen in the past," Verge says. "Whether it's because people are chasing their movie star dreams or simply seeking a better life in California's perfect weather, we're helping landlords keep up with the demand for apartments in Southern California and rent their properties as quickly as possible."


Based in Santa Monica, is the definitive marketplace for connecting landlords and tenants in Southern California. Since 1996, has helped more than 1 million renters search for housing and hundreds of thousands of landlords find responsible tenants to fill their vacancies. offers live help, more than 22,000 property photos and more than 29,000 available rentals that can be updated in real time.

Contact Information

  • Contact:
    Mark Verge