SOURCE: Cutting Edge Information

September 20, 2007 07:25 ET

Increased Regulatory Scrutiny Spurs Pharmaceutical Companies to Restructure Medical Publications Departments

RESEARCH TRIANGLE PARK, NC--(Marketwire - September 20, 2007) - A new study released by Cutting Edge Information finds that many pharmaceutical companies are revamping their medical publication structures in response to regulatory demands. The report, available at http://www.PharmaPublicationStrategy.com, examines the medical publication activities at a wide range of companies in various therapeutic areas.

As companies draw thicker lines between their clinical and commercial departments, the medical publications structure is inevitably affected. Although the function has traditionally been a part of the marketing department, many companies are responding to FDA scrutiny by changing this structure. Rather than have medical publications teams report to marketing, many companies now house medical publications under medical affairs.

"We are seeing a definite shift in the way pharma companies manage their medical publications," says Amanda Zuniga, senior research analyst at Cutting Edge Information. According to Zuniga, medical publications departments are becoming more closely aligned with the research and clinical side of businesses than with the commercial side. The study results agree -- of those companies that have a dedicated medical publications department, 78% house that department under medical affairs.

"Pharmaceutical Medical Publications: Market Preparation & Strategic Support" (http://www.PharmaPublicationStrategy.com) was designed to explore pharmaceutical companies' medical publications structures, strategies and processes. The study delves into the resource support and funding that various medical publication departments and teams benefit from. In addition, through this report, readers will be exposed to some of the industry's best medical publication practices and should be better positioned to streamline their own strategies and processes by benchmarking their efforts against those of top-leading companies.

Download a free summary of "Pharmaceutical Medical Publications" or purchase the report at http://www.cuttingedgeinfo.com/pharmapublicationstrategy/PH104_Download.asp#body.

Contact Information

  • CONTACT INFORMATON:

    For more information or to learn about other
    Cutting Edge Information research, contact
    Amanda Zuniga
    Email Contact
    919-433-0210

    For media inquiries, contact
    Stephanie Swanson
    Marketing Team Leader
    Email Contact
    919-433-0212