SOURCE: Disaboom, Inc.

August 23, 2007 06:30 ET

Independence Technology, L.L.C., a Johnson & Johnson Company, Forges Advertising Partnership With Disaboom.com

DENVER, CO--(Marketwire - August 23, 2007) - Disaboom, Inc. (OTCBB: DSBO), the first online community for people living with or directly affected by disabilities or functional limitations, today announced the addition of Independence Technology L.L.C. as its latest top-tier online advertising partner. Independence Technology, a Johnson & Johnson company, sells and manufactures the INDEPENDENCE® iBOT® 4000 Mobility System. The iBOT® Mobility System allows users with limited mobility to climb stairs and curbs, traverse rough terrain and raise up to move around and reach high places independently at eye level.

"We are delighted to be partnering with one of the world's most recognized companies catering to the specific needs of our user base," said J.W. Roth, Chairman and CEO of Disaboom. "By developing revolutionary products and services such as the iBOT® Mobility System, Independence Technology is helping people living with disabilities achieve greater freedom and control in their everyday lives, a mission at the heart of Disaboom's core values."

Sandy Salerno, Director of Marketing for Independence Technology, commented, "We are excited to lend our support to Disaboom's efforts to enhance the lives of the members of its community. We look forward to the opportunity to introduce the iBOT® Mobility System through this valuable marketing channel."

About Disaboom

Disaboom, Inc. was founded to develop the first interactive online community dedicated to constantly improving the way people with disabilities or functional limitations live their lives. It will also serve as a comprehensive online resource not only for people living with such conditions, but also their immediate families and friends, caregivers, recreation and rehabilitation providers, and employers. There are more than 54 million American adults living with disabilities or functional limitations today in the United States alone. Founded and designed by doctors and fellow disaboomers to meet this untapped market's specific needs, disaboom.com will bring together content and tools ranging from specialized health information to social networking to daily living resources, in a single interactive site. The site is scheduled to launch in September 2007.

About Independence Technology, L.L.C.

Independence Technology is a division of Johnson and Johnson. The INDEPENDENCE® iBOT® 4000 Mobility System is a patented gyro-balanced personal mobility system that provides new levels of freedom and accessibility for people with disabilities. Unlike any power wheelchair on the market today, the iBOT® Mobility System's combination of unique, innovative functions allows people with disabilities to go places and do things not possible with other wheelchairs. The iBOT® Mobility System offers five functions not found together in any other mobility device on the market, including: 4-Wheel, Balance, Stair, Standard and Remote.

Disclaimers & Forward-Looking Statements

This press release contains forward-looking statements regarding future events and our future results that are subject to the safe harbors created under the Securities Act of 1933 (the "Securities Act") and the Securities Exchange Act of 1934 (the "Exchange Act"). These statements are based on current expectations, estimates, forecasts, and projections about the industry in which the Company operates and the beliefs and assumptions of the Company's management. Words such as "expects," "anticipates," "targets," "goals," "projects," "intends," "plans," "believes," "seeks," "estimates," "continues," "may," variations of such words, and similar expressions are intended to identify such forward-looking statements. In addition, any statements that refer to projections of the Company's future financial performance, the time line for the launch of the Company's website, the prospects for selling advertising on the website, the Company's anticipated growth and potentials in its business, and other characterizations of future events or circumstances are forward-looking statements. Readers are cautioned that these forward-looking statements are only predictions and are subject to risks, uncertainties, and assumptions that are difficult to predict, including those identified in our filings with the SEC, available at www.sec.gov. All forward-looking statements made in this press release are made as of the date hereof, and we assume no obligation to update the forward-looking statements included in this news release whether as a result of new information, future events, or otherwise, other than as required by law.

© Disaboom, Inc., 2007.

Contact Information

  • For more information about Disaboom, Inc., contact:
    J.W. Roth
    (720) 279-2549

    Jennifer Jarman
    The Blueshirt Group
    (415) 217-5866

    Please visit the "About Us" section of our web site at
    http://disaboom.com/.