SOURCE: Trillium Software, a division of Harte-Hanks

July 09, 2007 08:07 ET

Independent Analyst Firm Places Harte-Hanks Trillium Software® in 'Leaders' Quadrant for Data Quality Tools

Trillium Software Position Based on Ability to Execute and Completeness of Vision

BILLERICA, MA--(Marketwire - July 9, 2007) - Trillium Software®, a business of Harte-Hanks, Inc. (NYSE: HHS), and leading enabler of Total Data Quality solutions, today announced it has been positioned in the "leaders" quadrant of Gartner, Inc.'s "Magic Quadrant for Data Quality Tools, 2007" report.(1) Data quality software solution providers are evaluated based on completeness of vision and ability to execute.

According to the Gartner report, "leaders" in the market demonstrate strength across a complete range of data quality functionality, including profiling, parsing, standardization, matching, validation and enrichment. They exhibit a clear understanding and vision for where the market is headed, including recognition of non-customer data quality issues and the delivery of enterprise-level data quality implementations. Leaders have an established market presence, significant size and a multinational presence (directly or as a result of a parent company).

"We believe being positioned in the 'leaders' quadrant by Gartner validates our strategic focus on application-agnostic data quality solutions and our ability to meet the evolving business needs of customers -- two imperatives for any organization looking to partner with us for the long term," said Len Dubois, vice president, marketing, for Trillium Software at Harte-Hanks. "The Trillium Software System® can be used with most databases, ETL tools or analytic applications of leading business intelligence providers -- it is not tied architecturally to any one specific platform. This allows any organization with plans for implementing data governance strategies, master data management or enterprise-level compliance initiatives to execute successfully on that vision."

* Magic Quadrant Disclaimer

The Magic Quadrant is copyrighted 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

(1) Gartner Research "Magic Quadrant for Data Quality Tools, 2007." Ted Friedman, Andreas Bitterer. June 2007.

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) - Opportunity (data access/utilization) - Insight (data analysis/interpretation) - Engagement (knowledge application) - Interaction (program execution). Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Trillium Software provides businesses with Total Data Quality solutions -- a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. Use of the Trillium Software System® by many of the world's largest and most successful companies has made Trillium Software a leader in its marketplace. For more information about Trillium Software and its offerings, call (978) 436-8900, and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc., and its subsidiaries, including, without limitation, Trillium Software and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information

  • Media Contacts:
    Patricia Mercier
    Harte-Hanks Trillium Software
    (978) 436-2794
    Email Contact

    Samantha Smith
    Emerge PR
    (617) 729-3178
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