SOURCE: Socialaundry


August 15, 2012 10:11 ET

Independent Artists, Nonprofits Benefit From New E-Commerce Site Hailed a "Win-Win" for All Parties Involved

CHICAGO, IL--(Marketwire - Aug 15, 2012) -, a new e-commerce website dedicated to supporting independent artists and nonprofits, has launched this week. The one-of-a-kind retail site offers apparel items featuring designs created by a number of independent artists. For every apparel item sold on the site, the artist receives a stipend and an equivalent donation is also made to charity. 

How it works:

1. Artists contact Socialaundry at or to submit designs for the site.
2. The designs are finalized, approved and then printed on 100 percent American-made apparel items and are included on the website for sale.
3. For every item sold, the artist receives $2.00, with no cap.
4. For every item sold, $2.00 is donated to select charities, pre-screened by Socialaundry.

"As we were developing the concept of Socialaundry, we received great encouragement from the national art and fashion community," said Cole Lohman, Director of Business Development for Socialaundry. "And we believe that consumers will follow suit. When a person purchases apparel items from, they are not only supporting independent artists, but also important charities." 

Charities supported by Socialaundry fall under three categories: basic needs (such as food and shelter), developmental needs (such as job development and education) and artist needs that support creativity and the advancement of the craft. Charities currently on board include Army Emergency Relief, Artists for Humanity, Resource Area for Teaching (RAFT), Action for Hungry Kids, and Do Something. Nonprofits looking to be a part of this initiative can contact

About Socialaundry
Socialaundry is an online apparel company providing unique and compelling apparel. Socialaundry's line is designed by independent artists and is 100 percent American-made. The apparel company rewards contributing artists by paying them a percentage for each shirt sold and then matches that same amount and donates it to charity. For more information, visit

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