October 08, 2008 16:00 ET

Independent and Freelance Filmmakers: Grow Your Portfolio, Collaborate With Peers and Interact With Brands on

First of Its Kind Creators' Social Platform Offers Comprehensive Tools and Capabilities as Well as Ongoing Opportunities to Earn Money Through Advertiser-Sponsored Assignments and "Reel of the Month"

WYNNEWOOD, PA--(Marketwire - October 8, 2008) - Today, XLNTads announced the official launch of, the first social platform for the video creator community.

Poptent offers an unprecedented array of tools for video project management and collaboration. In addition, Poptent enables independent and freelance videographers to showcase their work both to their peers in the video community and to brand advertisers. They can develop working relationships with brands that need quality, affordable media solutions and earn money for their creative work.

Poptent will host rotating brand assignments and also its own ongoing Reel of the Month assignment. With Reel of the Month, creators will have a unique opportunity to gain recognition and visibility. A judging panel comprised of ad executives and Hollywood luminaries will select one creator to highlight each month based on their demo reels. The recipient of this honor will also earn $500 from Poptent.

The judging panel for Reel of the Month includes thought leaders such as Lance Weiler, founder of the Workbook Project, the leading resource for content creators on the Web. Mr. Weiler was recently named one of BusinessWeek Magazine's "18 People Who Changed Hollywood." Another judge is Dreamworks Senior Animator David Schoneveld who has worked on such films as "Pirates of the Caribbean" and "Kung Fu Panda."

"Poptent allows our creative team to host our portfolio in a place that will be showcased to national brands that would otherwise be unaware of our existence," said Chris Thornberry of the Indianapolis-based independent studio, GreenSkyMedia. "Uploading our demo reel and some recent productions to our group's page on Poptent really gives us a chance to show the professional world that smaller ad agencies and creative teams can produce high quality, creative videos from anywhere in the U.S."

How Poptent Works:

Poptent incorporates many Web 2.0-inspired tools in creating the best "crowdsourcing" application for brands and creators. A "following" system allows creators to keep track of brands they like and, vice versa, allows brands to follow and access the portfolios of creators whose work they admire. In addition, creators have the ability to find and follow other members of Poptent who may have similar or complementary skills. Using tools such as threaded discussions, private video sharing and media versioning, filmmakers can easily collaborate. Assigning credits to other creators in their joint projects gives collaboration even more value.

Cutting edge software technology plays a big role in Poptent. For example, the site features one of the best video players online today and uses the highest-quality video compression codecs to make viewing and uploading videos simple. Since there is no limit on large-file uploads, Poptent creators do not have to make compromises or adjustments to their work because of size limitations. RSS feeds, activity monitoring and status updates allow Poptent members to stay connected with everyone they are following. Poptent can also easily be integrated with other popular social networking sites, like Twitter and YouTube.

"Poptent is the only one-stop shop for everything a videographer needs to manage projects from start to finish," said Mark Schoneveld, community manager of Poptent. "Whether members are trying to break into professional commercial work or simply meet people who share their passion, Poptent has the tools to showcase video creative talent like never before."

To join Poptent sign up for a free membership at Members can upload their work, build their profiles and begin working on special assignments from Anheuser-Busch around a designated drivers campaign and from Brand Affinity Technologies for three top professional athletes (including star quarterback Carson Palmer, baseball great Brooks Robinson, and basketball star Robert Horry).

About Poptent:

Poptent is a wholly-owned subsidiary of XLNTads, LLC. Based outside of Philadelphia, PA, XLNTads is run by a seasoned team of high profile marketing executives. The company was created in early 2007 to enable brand marketers to "crowdsource" high quality video from a huge and growing talent base of creative video makers. In 2008, XLNTads launched to strengthen and nurture the growing independent videographer community, and to enable brands to access this talent more easily and cost effectively. Please visit for more information.

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for XLNTads
    (919) 833-9975×10
    Email Contact