SOURCE: Responsys


December 23, 2009 19:09 ET

Independent Research Firm Cites Responsys as a Leader in Email Marketing

Responsys Received Highest Scores in Strategy, Functionality; and Perfect Scores for Executive Vision, Product Roadmap, Vertical Strategy, and Strength of Employee Base

SAN BRUNO, CA--(Marketwire - December 23, 2009) - Responsys, a leading global provider of on-demand email and cross-channel marketing solutions, today announced that Forrester Research named Responsys a Leader in "The Forrester Wave™: Email Marketing Service Providers, Q4 2009" (December 2009) report. This news comes on the heels of the company being named as a "Strong Performer" by Forrester Research in the December 2009 report, "The Forrester Wave™: Cross-Channel Campaign Management (CCCM)" in which Responsys was positioned as "the only exclusively on-demand vendor and email powerhouse that now extends into CCCM."

In this latest evaluation, Responsys received the highest score (5.00/5.00) in the Strategy category, receiving perfect (5.00/5.00) scores in all five subcategories: strength of management team, strength of employee base, executive vision, product road map, and vertical strategy. Responsys also received the highest score in the Functionality category.

According to Forrester, Leaders in this evaluation achieved their status "through innovation and a commitment to advancing client education and sophistication." Forrester notes in the report that Responsys "clients are overall very pleased with the company's continual ability to innovate."

"The sophistication of email marketers is increasing and customers are more demanding of their email service providers," said Dan Springer, Chief Executive Officer of Responsys. "Our status as a leader and strong ability to deliver on marketers' core requirements -- strategic guidance, programmed repeatability, and analytics capabilities -- reflects our commitment to helping email marketers capitalize to the fullest extent on the efficiency and cost-effectiveness of the channel, and to helping them navigate the new cross-channel customer lifecycle."

In this year's evaluation of email marketing service providers, Forrester assessed each vendor offering against 69 criteria and on the basis of conversations with key executives and customer references, platform demonstrations, and a review of supporting documents. The 69 criteria were grouped into three high-level buckets: current offering, strategy, and market presence. All vendors in this evaluation: deploy their solutions as software-as-a-service (SaaS); have at least $10 million in global revenue from their email business; send at least 200 million pieces of email per month; have an enterprise client focus with an established roster of US-based clients.

For more information and to download The Forrester Wave™: Email Marketing Service Providers, Q4 2009 report, please visit:

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, mobile, social, web and print channels. The company enables organizations to increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Chico's, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal,, StubHub, and UnitedHealthcare. For more information, visit

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact