October 20, 2008 08:00 ET

Independent Research Firm Names BLUEROADS a Strong Performer in Indirect Sales Force Management

BLUEROADS Identified as "Best for Organizations With Large, Complex, Indirect Sales Channels That Prefer a SaaS Deployment and Demand a Solution That's Quick to Deploy at an Affordable Price"

SAN MATEO, CA--(Marketwire - October 20, 2008) - BLUEROADS, a leading provider of Partner Opportunity Management (POM) solutions for medium-to-large enterprises, today announced it has been recognized by Forrester Research as a "Strong Performer" among Indirect Sales Force Management Software in the October 2008 report The Forrester Wave™: Sales Force Management, Q4 2008. BLUEROADS is among a select group of companies chosen to participate in the report.

Forrester evaluated leading sales management solutions against 214 criteria and three scenarios: 1) multichannel sales force management; 2) direct sales force management; and 3) indirect sales force management. BLUEROADS was rated in categories including: Corporate Strategy, Cost, Time to Value, and Internationalization.

BLUEROADS is dedicated to developing Partner Opportunity Management solutions that specifically help build a company's effectiveness in winning new business and driving profitable growth through the indirect sales channel and is described in the Forrester report as "Best for organizations with large, complex, indirect sales channels that prefer a SaaS deployment and demand a solution that's quick to deploy at an affordable price."

"BLUEROADS is designed to help channel professionals create revenue optimizing programs that enable partners to become more effective in their sales efforts," says Charles Watson, senior vice president of sales and marketing at BLUEROADS. "Most PRM platforms facilitate initiatives such as improving how you organize your partners or improving how you communicate with your partners, but these incremental process improvements are not what is going to make the difference in terms of creating new revenue opportunities."

For more details about the results of the 2008 Forrester Research Wave Report on Partner Relationship Management Tools, go to

About BLUEROADS Corporation

BLUEROADS Corporation delivers proven enterprise Partner Opportunity Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Polycom and Juniper depend on BLUEROADS' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, El Dorado Ventures and The Halo Fund. For more information, please visit

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