SOURCE: SHIFT Communications

SHIFT Communications

December 15, 2009 14:57 ET

Independent Research Firm Recognizes PR Agency SHIFT Communications in Social Marketing Report

"...[SHIFT's Clients] Can Trust It to Interact With Their Customers and Audience Across Several Touch Points"

BOSTON, MA--(Marketwire - December 15, 2009) -


  • SHIFT Communications announced today it received recognition in a September 30, 2009 Forrester Research report called "Selecting An Agency For Social Marketing."
  • Written by Forrester Research Analyst Sean Corcoran, the report examines "the basic steps interactive marketers should follow for picking the right agency in this new space."
  • Key passage from the report:

  • "Agencies can bring added scale and expertise. Social media is a commitment, and it requires manpower to interact with thousands of fans, tweets, comments, and more. Rather than leaving it to the interns, agencies can help provide added scale from people with expertise in the space. SHIFT Communications, a PR agency that has developed a specialty in social media, has made a point to train many of its people in social media so its clients can trust it to interact with their customers and audience across several touchpoints. Agencies like SHIFT understand the implications of the conversations online and how to manage them, especially if they go negative."


  • "It's nice to have our top-to-bottom approach to social media recognized by Forrester, whose research we heavily rely on when developing strategic programming recommendations for clients."

  • -- (Todd Defren, principal at SHIFT Communications -- click here for Defren's LinkedIn profile)


Please contact Parry Headrick to arrange an interview and/or for additional quotes.


SHIFT Communications is an award-winning, privately-held national public relations firm that has represented some of the best-known enterprise and consumer technology brands, including Akamai, Canadian Club, Quantum, RealNetworks, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit