SOURCE: iPerceptions Inc.

May 12, 2008 11:30 ET

Independent Study Finds iPerceptions Delivers Positive ROI and Cost Savings to Clients

Study Finds iPerceptions' webValidator Continuous Listening Solution Delivers a Risk-Adjusted ROI of 222% and Estimated Cost Savings of $6 Million

NEW YORK, NY--(Marketwire - May 12, 2008) - iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer Analytics, today announced the findings of a commissioned Total Economic Impact (TEI) study conducted by Forrester Consulting on behalf of iPerceptions Inc., on the webValidator Continuous Listening Solution. Forrester's data was obtained directly from within an iPerceptions customer who is a major online retailer of consumer and enterprise electronics to analyze ROI, benefits and costs.

Key findings included in the Forrester Consulting TEI™ study:

--  ROI: ROI for the iPerceptions customer studied is at least 222%, with
    the potential to be higher if all benefits accruing to the product could be
    precisely attributed to its deployment.
--  Benefits: The chief benefit that is directly attributable to the
    webValidator Continuous Listening Solution is a reduction in
    customer/prospect calls to the support center as eService has been
--  Forrester found that this iPerceptions client avoided several million
    dollars in call center support costs as improvements in the company's
    eSupport capabilities resulted in migration of calls to Web-based self

The customer believes that an indeterminate yet very significant increase in sales and gross profit was achieved as a result of executing customer-facing Web improvements that were indicated by webValidator intelligence.

The webValidator was also instrumental in enabling the organization described in this case study to affect change in culture toward more customer centricity as decision-makers adopted a common framework and a set of standard metrics for measuring customer perceptions worldwide on the company's many language/country Web sites.

"The webValidator Continuous Listening Solution provides some of the world's leading companies with tactical and strategic Voice of Customer data," said Jonathan Levitt, Vice President of Marketing at iPerceptions. "This TEI study validates what we've heard over and over from our clients -- committing to the Voice of the Customer has a direct impact on the bottom line," Mr. Levitt said.

To read the full version of The Total Economic Impact™ of iPerceptions webValidator Continuous Listening Solution, please visit:

About the iPSI and the webValidator Continuous Listening Solution:

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from over four million actual visitors, on over 700 projects for Fortune 2000 websites, across ten verticals and contains over 60 million data points. It is the only index of its kind and is quickly becoming the standard for measuring online customer satisfaction. The webValidator Continuous Listening solution captures the voice of actual online customers in the context of an actual website visit helping companies learn more about their customers with satisfaction metrics and voice of customer analytics that quickly turn learning into customer led decision-support. Using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction: intent, task completion and customer loyalty.

About iPerceptions:

iPerceptions is one of North America's leading web-focused Voice of Customer Analytics providers. Its webValidator Continuous Listening solution and Proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, LG Electronics, Toshiba, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Toronto, Montreal and London, UK.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.

Contact Information

  • Media information:
    Jonathan Levitt
    Vice President Marketing
    iPerceptions Inc.
    Tel: 514-488-3600
    Fax: 514-484-2600

    Investor information:
    Jerry Tarasofsky
    Chief Executive Officer
    iPerceptions Inc.
    Tel: 514-488-3600
    Fax: 514-484-2600

    Martin Faucher
    Chief Financial Officer
    iPerceptions Inc.
    Tel : 514-488-3600
    Fax: 514-484-2600