SOURCE: CognitiveDATA, Inc.

January 21, 2008 11:00 ET

Independent Study Reveals CognitiveDATA Value

Marketsmith Releases Year Long Study of the Significant Economic Benefit of Using CognitiveDATA's Response Technology in the Marketing Database

LITTLE ROCK, AR--(Marketwire - January 21, 2008) - CognitiveDATA, an award-winning marketing technology company, announced today that a one-year independent study conducted by strategic marketing firm and industry leader Marketsmith, Inc. reveals significant long term benefits in the use of its Response Technology.

In the study titled, "Data Hygiene Saves Money and Improves Results," Marketsmith, Inc. cited that CognitiveDATA's Response Technology delivered a value to the direct marketer in excess of $1.2 million dollars. The study was conducted at a major multi-channel marketer over the period of one year measuring the long term effectiveness of CognitiveDATA's Response Technology on mail savings and increased response. The mail savings was over $1.2 million dollars and the increased response of the CognitiveDATA enhanced records was over 7% due largely to the accurate consolidation of the buyer's purchases.

According to Monica C. Smith, CEO of Marketsmith, "This study showed the results of a tool that we felt would have had sustainable value to our clients and to the industry. We commissioned the study ourselves to ensure that the addition of Cognitive technology to our data hygiene process increases housefile health for both short and long term impact to the top and bottom line. Cognitive's complex algorithm is unique and we found it to be beneficial and the pay analysis proved to be substantial."

CognitiveDATA CEO, Rod Ford, said, "We are extremely pleased to have an independent study validate the longer term benefits of the use of our Response Technology within the marketing database. Marketsmith is one of the most innovative and reputable direct marketing strategic leaders in the industry, and their evaluation process was extensive and conclusive. This type of recognition continues to reflect the overall value proposition of our marketing technology and the marketing results we produce for our customers."

About CognitiveDATA, Inc.

CognitiveDATA is a marketing technology company recognized as the thought leader of data quality technology. The Company recently celebrated its six year anniversary by being named to the Inc. 500 list as the 208th fastest growing private company in the U.S. with 4 year growth rate in excess of 1,000%. The company currently has over 300 direct national marketing companies using its NCDM - Award winning marketing Response Technology.

The privately held corporation is headquartered in Little Rock, Arkansas. For more information, contact CognitiveDATA at 866-243-7883 or visit

About Marketsmith, Inc.

Marketsmith is the best-in-class marketing leader of direct marketing strategic services. The company is widely recognized as the most innovative circulation, database, and analytics consulting company in the U.S. Marketsmith's client list includes premier multi-channel marketing companies, specialty retailers, catalogers and non-profits. Marketsmith, Inc. was named NJBiZ 44th fastest growing company in New Jersey in 2007. For more information, contact Davey Rosenbaum at Marketsmith at 973-889-0006 or visit

Contact Information

    Rod Ford
    CognitiveDATA, Inc.
    Phone: 501.975.7580
    Email: Email Contact