Indesit



Indesit

February 20, 2013 04:00 ET

Indesit Brings Couples Together This Valentine's Day with a Chance to 'Support your Hero'

Fans across Europe can win the opportunity to play with their heroes at the San Siro stadium and enjoy a luxury weekend in Milan

LONDON, UNITED KINGDOM--(Marketwire - Feb. 20, 2013) -

Editors Note: There is a photo associated with this press release.

Has your partner always dreamed of being a footballer and playing in a world class stadium with world class players? Indesit, the leading household appliance brand in Europe and sponsor of Arsenal F.C, A.C. Milan and Paris Saint Germain are launching the 'Support your Hero' competition rewarding couples for their dedication to football.

The competition opens today (14th February). With your support, your loved one could win the opportunity to play football in the San Siro stadium with their heroes - the ultimate gift this Valentine's Day! Nominations should be uploaded to the Indesit Football website http://www.football.Indesit.com or at the official Facebook page www.facebook.com/Indesit before the 15th April 2013.

Offering the chance to win an exclusive weekend in Milan, the prize rewards both of you for your devotion to the beautiful game. While he can enjoy playing football at the San Siro stadium with a selection of the best footballing legends from Arsenal F.C, A.C Milan and Paris Saint Germain, ladies will have the chance to check out Milan's fashion and beauty hotspots, as well as enjoying the luxury hotel.

Nominees will be invited to upload an image and create a slogan for their 'football hero' from the 14th February. Friends and family can then 'support' the entry to create a dedicated fan base. Entries with the highest team of supporters will enter the first round and have their passionate entries judged by a panel of football heroes from Arsenal, A.C Milan and Paris Saint Germain. The jury will then choose 33 couples from across Europe as the winners, who will win a life changing trip to Milan in May.

Marco Rota, Brand & Consumer Marketing Director at Indesit Company, says "This project symbolises another great challenge for Indesit, that confirms how our sponsorships have created engagement and visibility of the Indesit brand," and continues to say, "The Indesit target audience is mainly composed of young women who are interested in the future of technology and passionate about soccer too. From anaylsing this audience, a digital integrated platform is their favoured form of interaction."

To celebrate the campaign, Indesit have surveyed women across five European countries (Italy, France, England, Russia and Turkey) to discover their opinions about football and their partner's love of the game.

For more information about the Support your Hero campaign, please visit the Indesit website - www.football.indesit.com.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130219-tutti_kvl.jpg.

Contact Information

  • Shine Communications
    Isabel Blake-Milton
    D 0207 100 7100