SOURCE: Index Exchange

Index Exchange

SOURCE: Time, Inc.

Time, Inc.

August 24, 2016 08:00 ET

Index Exchange Rolls Out Industry Leading Header Bidding Wrapper

Time Inc. Adopts Solution Across Its Entire Ultra-Premium Network

NEW YORK, NY--(Marketwired - August 24, 2016) - Time Inc., one of the world's leading media companies, announced today that Index Exchange, the principled exchange for publishers, will be the primary header bidding wrapper partner for the company's digital media portfolio, including its iconic brands -- People, Sports Illustrated, InStyle, Time and Real Simple. With this announcement, Time Inc. reinforces its commitment to header bidding and the advancements of programmatic advertising. Header Bidding provides a unique capability for Time Inc.'s advertisers to access the most valuable impressions on its ultra-premium content and advertising network.

Index Exchange is one of the largest programmatic marketplaces in the world and through the partnership, Time Inc. inventory will now be available to premium advertisers looking to leverage their prime audiences and user data across display, mobile and video content. For the first time, Time Inc. now has the capability to maximize ad revenues by instantly evaluating multiple sources of demand from every programmatic marketplace, in parallel. This tactic enables the company to allow all advertisers equal opportunity to access the highest value impressions and users and to transparently bid on these users based on the value they represent to the advertiser.

"Transparency continues to be a rising theme in the programmatic advertising space," says Andrew Casale, President & CEO, at Index Exchange. "Integrating advertising signals into the page header provides equal and extended access to sophisticated marketers that want to tap into the broad reach, rich audiences and high impact opportunities accessible across the Time Inc. brand portfolio."

"Agencies and marketers are investing heavily in audience buying strategies and platforms," said Andy Blau, Chief Business Officer of Time Inc. "Our ultra-premium network is uniquely positioned to capture this demand. Time Inc. will continue to make new tools available to advertisers to provide them with access to our most valuable users. By partnering with Index Exchange we have introduced the latest technology to seamlessly connect advertisers to our network in a sophisticated and transparent way."

ABOUT INDEX EXCHANGE
Index Exchange (www.indexexchange.com) is led by an experienced team of industry experts and pioneers in the advertising technology ecosystem. Headquartered in New York City with offices in San Francisco, London, and Toronto, the company employs more than 250 innovative minds, engineering its technology to create a neutral, transparent exchange that enables media companies to sell their digital ad impressions programmatically.

ABOUT TIME INC.
Time Inc. (NYSE: TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 150 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple and Southern Living, as well as more than 50 diverse titles in the United Kingdom.

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