NEWPORT BEACH, CA--(Marketwired - Sep 1, 2016) - Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that ProfiliAd, a division of MainAd and a leading performance marketing network, selected CAKE's SaaS tracking platform to ensure its publishers and advertisers are equipped with the most reliable and accurate technology to properly optimize their web and mobile performance marketing operations. ProfiliAd will leverage CAKE's high-touch customer service and robust feature set to scale its performance marketing network, while minimizing publisher payment and quality issues for its advertisers.
As a trusted performance marketing network, ProfiliAd's vision is to help advertisers achieve quality through data transparency and accurate tracking. Additionally, the company provides publishers a platform to grow their businesses with greater optimization capabilities. With CAKE, ProfiliAd will have the ability to track CPA campaigns within mobile apps, providing increased potential revenue. Prior to selecting CAKE, ProfiliAd evaluated three other tracking solutions and ultimately chose CAKE for its 24/7 customer support and feature-rich technology.
"Our vision for ProfiliAd is to expand our business in the fast-growing digital market in India, leveraging our own cutting-edge technologies with CAKE's robust tracking and analytics infrastructure," said Marino Gualano, Co-Founder and Partner of ProfiliAd. "We pride ourselves on transparency, accuracy and reliability with our data and we have found that CAKE makes all of these things possible for us as well as our partners. From the initial sales call with the CAKE team, we were very impressed that they took the time to understand our business requirements and provide proactive solutions to ensure they are met."
"ProfiliAd's belief is 'Reducing your risk is our focus, maximizing your profit is our objective,'" said Hina Mittal Nayar, Co-Founder and CEO of ProfiliAd. "We believe in investing in our advertiser and publisher relationships and we are always looking for ways to offer more benefits. For this reason, we selected CAKE as the tracking platform to help us not just meet but exceed their expectations. CAKE captures and analyzes granular data, and attributes every conversion across multi-channel marketing campaigns. These insights will empower us to make intelligent marketing decisions, value we in turn can pass onto our partners."
According to Statista, in 2017 the overall total of mobile phone users is predicted to increase to 730.7 million. Statista also predicts that by 2018 digital advertising spend in India will reach 1.78 billion.
"The digital marketing landscape in India is experiencing tremendous momentum and continues to evolve. We are seeing a shift from traditional affiliate marketing to now encompass other channels like mobile and social," said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. "We are thrilled to join forces with ProfiliAd, to facilitate seamless web and mobile app tracking capabilities coupled with granular insights. This enables its team to make data-driven, informed decisions as they continue to grow."
Our major goal at ProfiliAd is to become the digital marketing partners of our advertisers, provide them with the needed consultancy, and of course generate incremental value for their businesses, while ensuring our publishers have the best tools and services they need to monetize their inventory. Our network offers customized solutions and comprehensive reporting suites to facilitate advertiser and publisher collaboration. For more information visit, http://www.profiliad.com/.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the increase of mobile phone users, and describes the growing digital advertising spend in India, and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.