SOURCE: Brickstream

Brickstream

February 21, 2013 22:30 ET

India-Based Trend Research and Retail Marketing Consultancy Joins Brickstream Partner Network

Insight Instore to Incorporate Brickstream's Behavior Intelligence Into Solutions That Help Retailers Deploy More Effective Marketing Strategies

MUMBAI, INDIA--(Marketwire - Feb 21, 2013) - Brickstream, a leader in behavior intelligence solutions for environments where people shop, gather, work and play, today announced that Insight Instore, an India-based trend research and retail marketing consultancy, has joined its rapidly growing global partner network. Insight Instore captures data on retail trends and brick and mortar shopping behavior, and uses the information to help its customers develop more effective in-store marketing strategies. The company is partnering with Brickstream to take advantage of sophisticated, behavior intelligence technology that will add even deeper dimensions to its integrated shopper research solutions.

"Our consultancy has been closely tracking companies working to bring clickstream-level analytics into brick and mortar environments, and Brickstream stands out because of the ability of its smart devices to capture highly accurate intelligence about what shoppers are doing, both over time and in real-time," said Gopi Krishnaswamy, Founder Director for Insight Instore. "Turning shoppers into buyers demands detailed insight into how different variables within the store environment -- ranging from queue length and service levels to POS displays and product availability -- impact their behavior. This is especially important for retailers who are new to the Indian market -- a trend that we expect to see a lot of now that recent regulatory changes in India have opened the door to more foreign investment." 

Headquartered in Bangalore, Insight Instore counts major global brands such as 3M, Carlsberg, GlaxoSmithKline, and Kraft Foods, Inc. among its clients. Brickstream and Insight Instore will be demonstrating their products at this week's In-Store Asia 2013, being held February 21-23 at the Bombay Exhibition Center in Mumbai, India. Visit stall D9B to learn more.

"The Indian retail space is heating up as the rules related to Foreign Direct Investment (FDI) are loosening up," said Steve Jeffery, CEO of Brickstream. "We look forward to introducing our solutions to Indian businesses and collaborating with Insight Instore to help retailers capture valuable shopper intelligence and develop the strategies they need to succeed in this large and rapidly evolving market."

For more information about Insight Instore, visit www.insightinstore.com or email info@insightinstore.com.

About Brickstream
Brickstream is a leading provider of behavior intelligence solutions for understanding human behavior in the places where people shop, gather, work and play. Brickstream's technology intelligently collects, integrates and analyzes data related to the actions of people as they enter, move through and exit an environment, delivering the equivalent of clickstream analytics for the brick-and-mortar world. Premier retailers, grocery chains, hospitals, banks and others use Brickstream to understand more about their customers and visitors, and draw on the insight gained to enhance customer service, optimize resources, and maximize economic opportunities in real-time. Headquartered in Atlanta, Brickstream has the largest installed base of 3D smart devices worldwide, a global network of partners, and regional offices in Europe and Asia. For more information, visit www.brickstream.com or follow Brickstream on Twitter @brickstream.

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