SOURCE: Indian Motorcycle; Polaris Industries

Indian Motorcycle; Polaris Industries

February 16, 2015 07:00 ET

Indian Motorcycle Offers Riders the Chance to 'Switch Your Gear' and Swap That Other Motorcycle T-Shirt for a Cool One

MINNEAPOLIS, MN--(Marketwired - Feb 16, 2015) - Indian Motorcycle® (NYSE: PII), America's first motorcycle company, today announced its new "Switch Your Gear" t-shirt trade-in offer. From February 15 - March 31, forward-thinking riders are highly encouraged to visit their nearest Indian Motorcycle dealer and donate a new or gently used t-shirt from a competing motorcycle brand. In exchange, the t-shirt donor will receive a brand new t-shirt from Indian Motorcycle, American's first motorcycle company. Indian Motorcycle dealers will donate unwanted shirts to a local charity of their choice. This program is available free of charge to riders across the U.S. and Canada as Indian Motorcycle's way of welcoming riders to the Indian Motorcycle family, and helping them gear up for spring with fresh, new apparel.

"As American v-twin riders increasingly come to understand and appreciate the performance, style and unmatched quality of our exceptional new Indian Motorcycle models, our dealers are experiencing a remarkable influx of riders eager to convert from older, established motorcycle brands and join the Indian Motorcycle family," said Scott Meek, marketing director for Indian Motorcycle. "With the new riding season at our doorstep, we're happy to take riders' unwanted motorcycle shirts off their hands and outfit them with cool new Indian shirts for spring."

In addition, Indian Motorcycle dealers are hosting the "Ride the American Original" event through February 28. Riders who currently own Harley-Davidson® motorcycles will receive a $1,000 bonus off the sale of a 2015 Indian Chief Classic, Vintage, Chieftain or Roadmaster with proof of Harley-Davidson ownership.

The "Switch Your Gear" trade-in program is a limited time offer through March 31. Visit any Indian Motorcycle dealer to experience the entire line of Indian Motorcycle models and to take advantage of this offer. To locate a dealer near you please visit http://www.indianmotorcycle.com/en-us/dealer-locator.

NOTE: Harley-Davidson® and Indian Motorcycle® are not affiliated. This advertisement is not a promotion or endorsement of Harley-Davidson.

ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America's first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America's most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.

ABOUT POLARIS® INDUSTRIES
Polaris is a recognized leader in the powersports industry with annual 2014 sales of $4.5 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory® and Indian Motorcycle® and Slingshot® brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered Parts, Accessories and Apparel, Klim branded apparel and ORV accessories under the Kolpin®, Cycle Country® and Pro Armor® brands.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII", and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.

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