SOURCE: Thunderhead


February 08, 2010 07:00 ET

Indiana Farm Bureau Insurance Turns to Thunderhead to Modernize Customer Communication Management Capabilities

Thunderhead NOW to Integrate With CSC Exceed for Policy Production; Multi-Channel Delivery Capabilities Expected to Reduce Print Costs

IRVINE, CA--(Marketwire - February 8, 2010) - Thunderhead, one of the world's leading providers of customer communications management solutions, today announced that Indiana Farm Bureau Insurance has selected Thunderhead NOW as part of a system modernization initiative. The switch to Thunderhead is expected to result in gains in efficiency and customer satisfaction through better system integration, improved personalization and multi-channel delivery.

Providing property and casualty as well as life products, Indiana Farm Bureau Insurance chose to replace its Oracle Documerge solution with Thunderhead NOW due to the platform's XML-based design and support for service-oriented architectures (SOA). This will enable rapid and flexible integration with the company's existing infrastructure, including its CSC (NYSE: CSC) Exceed policy administration system. Thunderhead's support for ACORD insurance industry standards was also a key differentiator.

"The integration with CSC will also mean efficiency and cost savings for us in the long run. We believe that we will be able to get to market faster than we could with other solutions," said Greg Clancy, CIO at Indiana Farm Bureau Insurance.

In addition to operational benefits, Indiana Farm Bureau Insurance was attracted to the new capabilities the company will gain. "Thunderhead's flexible, standards-based technology not only addressed our immediate need to modernize our existing communications system, it also offered robust functionality that will enable us to improve the overall context and relevancy of each individual communication," Clancy added.

Indiana Farm Bureau Insurance will look to use the Thunderhead NOW Context Engine to improve future campaign management. The NOW Context Engine stores a complete history of Thunderhead-generated customer communications in a highly scalable XML repository that can be used to inform future messages. This will enable the company to dynamically produce more sophisticated and relevant communications to boost customer satisfaction and retention.

"We continue to see more insurance companies looking to invest in solutions that help them get closer to their customers, while at the same time enabling flexibility and cost efficiency," said Glen Manchester, CEO at Thunderhead. "Companies want to move beyond legacy print systems to find ways they can use their data to engage customers in real time, in the channels those customers prefer. We are delighted to see Indiana Farm Bureau Insurance take this approach and we look forward to helping them succeed in meeting their business objectives."

About Indiana Farm Bureau

Established in 1934, the Indiana Farm Bureau, Inc. family of companies provides residents in the state of Indiana with multiple lines of insurance coverage. Indiana Farm Bureau Insurance is currently the largest writer of farm insurance and the second largest writer of personal lines insurance in Indiana.

Through the years, the company has expanded to include insurance products for auto, home, life, business and farm through a network of more than 480 agents and 1,200 employees living and working throughout the state. Indiana Farm Bureau Insurance is committed to sharing its success with the communities it serves. Stewardship of member-clients defines the culture and distinguishes the organization. The company offers programs and sponsorships to aid in advancing the state and providing a strong presence in the communities across Indiana.

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About Thunderhead

Thunderhead is one of the world's leading providers of enterprise solutions for customer communications management. Thunderhead's innovative NOW platform empowers organizations to transform business communications into high performance customer experiences. Thunderhead front-ends CRM, marketing and other enterprise applications, providing a seamless cross-media customer experience, and features unparalleled personalization and multi-channel capabilities.

Thunderhead delivers improved customer satisfaction, loyalty and revenue outcomes. Its NOW platform enables business users to own the end-to-end process of managing customer communications, delivering significant efficiencies and cost savings, while at the same time providing enterprise-level control over regulatory compliance and brand.

Due to its unique combination of business user control, enterprise-class capabilities and open-standards foundation, Thunderhead has quickly established itself as one of the market leaders and is one of the fastest-growing software companies in the world. The company counts many of the world's leading private and public sector organisations as customers, including Allianz, Bank of America, Prudential, RBS Insurance, UBS and the Australian Department of Immigration and Citizenship. Thunderhead services its global customer base from offices located in North America, Europe and Asia Pacific.

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