SOURCE: AdJuggler

July 08, 2008 08:30 ET

Indianapolis Colts Sign With AdJuggler as a New Ad Serving and Management Client

NFL Team Now Using AdJuggler 6 to Manage Advertising on the Official Colts Web Site as Well as on Additional Fan Sites

ALEXANDRIA, VA--(Marketwire - July 8, 2008) - AdJuggler, the industry leader in online ad management systems for small and mid-market businesses, today announced the National Football League's (NFL) Indianapolis Colts organization has deployed AdJuggler 6 on its official Web site, www.colts.com. The ad management and serving technology is also being used for official fan sites, including www.mycolts.net and www.myindianafootball.com.

The deployment of AdJuggler 6 was up and running on www.colts.com within a week. The Colts' Web site management team can be confident they have the most up to date ad impressions and click through rates to help ensure the greatest amount of success in reaching contractual obligations and maximizing ad profits.

AdJuggler 6 provides intuitive, easy-to-use software designed to simplify online ad operations and management. AdJuggler 6 was built for advertising network owners and publishers to help them maximize profits and efficiency while also providing enhanced reporting and statistics back to their advertisers. The system helps determine which ads are served up on a Web site based on business rules related to ad position, frequency and profitability.

"Working with an NFL team like the Colts is a dream for a company filled with sports fanatics," said David Waldack, vice president of business development for AdJuggler. "AdJuggler 6 was selected over the biggest companies in ad serving and management due to two primary factors -- we could deliver the functionality that suited the Colts' needs at a more attractive price, and we have a strong reputation for customer service. If a customer ever needs assistance, we're available day and night to make sure they're satisfied and their questions are answered."

The Indianapolis Colts will benefit from AdJuggler 6's many powerful capabilities and features, including the ability to:

--  Upload advertisements and other rich media.
--  Traffic ads according to defined business rules, such as capping the
    frequency of an ad's exposure based on a certain period of time.
--  Tune and optimize ad serving based on results/goals.
--  Target ads to users based on dynamic criteria such as cookies,
    keywords and/or geo-targeting.
--  Report impressions, clicks and interaction metrics.
    

About AdJuggler

AdJuggler (www.adjuggler.com) develops and maintains the industry-leading online ad management system, AdJuggler®, and offers a broad range of managed server solutions ranging from dedicated hosting platforms to highly available clustered configurations. AdJuggler supports Linux environments, specializing in serving enterprises with resource-intensive commerce, streaming, and transaction requirements. AdJuggler's world-class data center and network operations are located in Alexandria, VA. AdJuggler Sales can be contacted at 1-888-358-3400 or sales@adjuggler.com.

Contact Information

  • Contact:
    Ivy Eckerman
    Spire Communications
    (540) 373-2963
    Email Contact