ALEXANDRIA, VA--(Marketwire - July 8, 2008) - AdJuggler, the industry leader in online ad
management systems for small and mid-market businesses, today announced the
National Football League's (NFL) Indianapolis Colts organization has
deployed AdJuggler 6 on its official Web site,
www.colts.com. The ad
management and serving technology is also being used for official fan
sites, including
www.mycolts.net and
www.myindianafootball.com.
The deployment of AdJuggler 6 was up and running on
www.colts.com within a
week. The Colts' Web site management team can be confident they have the
most up to date ad impressions and click through rates to help ensure the
greatest amount of success in reaching contractual obligations and
maximizing ad profits.
AdJuggler 6 provides intuitive, easy-to-use software designed to simplify
online ad operations and management. AdJuggler 6 was built for advertising
network owners and publishers to help them maximize profits and efficiency
while also providing enhanced reporting and statistics back to their
advertisers. The system helps determine which ads are served up on a Web
site based on business rules related to ad position, frequency and
profitability.
"Working with an NFL team like the Colts is a dream for a company filled
with sports fanatics," said David Waldack, vice president of business
development for AdJuggler. "AdJuggler 6 was selected over the biggest
companies in ad serving and management due to two primary factors -- we
could deliver the functionality that suited the Colts' needs at a more
attractive price, and we have a strong reputation for customer service. If
a customer ever needs assistance, we're available day and night to make
sure they're satisfied and their questions are answered."
The Indianapolis Colts will benefit from AdJuggler 6's many powerful
capabilities and features, including the ability to:
-- Upload advertisements and other rich media.
-- Traffic ads according to defined business rules, such as capping the
frequency of an ad's exposure based on a certain period of time.
-- Tune and optimize ad serving based on results/goals.
-- Target ads to users based on dynamic criteria such as cookies,
keywords and/or geo-targeting.
-- Report impressions, clicks and interaction metrics.
About AdJuggler
AdJuggler (
www.adjuggler.com) develops and maintains the industry-leading
online ad management system, AdJuggler®, and offers a broad range of
managed server solutions ranging from dedicated hosting platforms to highly
available clustered configurations. AdJuggler supports Linux environments,
specializing in serving enterprises with resource-intensive commerce,
streaming, and transaction requirements. AdJuggler's world-class data
center and network operations are located in Alexandria, VA. AdJuggler
Sales can be contacted at 1-888-358-3400 or
sales@adjuggler.com.
Contact Information: Contact:
Ivy Eckerman
Spire Communications
(540) 373-2963